AuctionBytes-Update Number 37 - May 6, 2001 - ISSN 1528-6703
AuctionBytes-Update is a free newsletter for online auction
buyers and sellers. Read reviews of online-auction products and services, tips on being more efficient, and information about antiques and collectibles. AuctionBytes-Update is published by email twice a
month. (Print it out for easier reading.)
*************************************** IN THIS ISSUE:
1) From the Editor
2) Online Auctions - Customer Service at its Best,...or Worst 3) Time Savings with AMPRO 4) Promote Your Business through Local Web Portals
5) Auction Creation Using HTML and Mister Lister 6) COLLECTOR'S CORNER
7) This & That 8) Newsflash ***************************************
1) FROM THE EDITOR
David was interviewed by quite a few journalists this week, including CNET radio and NewsBytes, for reporting what seemed to surprise the rest of the world, but
was only a confirmation of what people who sell on auction sites already know:
The Average Selling Price (ASP) of consumer collectibles on eBay has fallen from a year ago. While the ASP was down an
average of 25%, there were more auction listings for most of the items we studied. The decreased ASP in collectibles doesn't hurt eBay if they have a greater volume of completed auctions. So we wondered why
eBay was so quick to refute our findings. (Note that they did not publish any figures that contradicted our study.) Here's the full release: <
http://www.auctionbytes.com/pr5301/pr5301.html>.
We did not
release our findings to show how eBay was doing; we wanted to know how eBay SELLERS were doing. When you factor in the many cost increases this year, the conclusion we draw is that sellers are working harder
for less money.
So what can we do? Figure out how to work SMARTER! Figure out how to save time, how to get inventory that sells well, how to make our auction listings stand out from the competition
and how to lower our costs. And AuctionBytes is here to help! For example, check out the "This and That" section below - there's a new online payment service that does not charge sellers fees!
We also have two "case studies" on how to list online auctions. Louis Rouse uses AuctionWatch.com's AMPRO software (a fee-based service) to save time when listing auctions on any of the major
auction sites. And Mike Marino tells us how he uses HTML and Mister Lister (a free service) to list his auctions on eBay.
If you agree or disagree with Louis or Mike, leave a review in the Yellow
Pages section at
http://www.auctionbytes.com/bin/bizdirectory/biz-directory.pl?cat egory=auctionmanagementsoftware. And if you don't see your favorite
program listed, let me know, and I'll be sure to add it to the Yellow Pages so others can find it.
Two of our current advertisers offer auction management tools - be sure and check them out as well:
Easy Auction <http://www.auctiontools.net?ab2 today> Foo Dog Software <
http://FooDogSoftware.com/ab2.htm>
So, work hard, have fun, keep informed. And look at the silver lining - as they say when
the stock market goes down, this is a buying opportunity!
Ina Steiner, Editor email: ina@auctionbytes.com
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*************************************** *************************************** 2) Online Auctions - Customer Service at Its Best,...or Worst
By Dan Horowitz, J.D
If you haven't already seen it on the newsstands, the May 2001 issue of Consumer Reports magazine rated several online auction companies based on privacy, design, navigation and
content of their sites. It is a nice article, but in my view, they didn't adequately address a major aspect - Customer Service. Some of you may have heard Jeff Bezos of Amazon say it: Customer Experience is
what keeps people coming back.
Whether you are a new or seasoned online auction buyer or seller, at some point during your online shopping, you have had a question. But unlike typical brick and
mortar stores, there is no standard customer service desk to go to. It is up to you to find the answer to your question.
So on a Friday afternoon, I wrote email to ten different auction sites trying
to find help from customer support staff on how to safely bid on an auction using their service. Nine of the ten auction sites had email autoresponders confirm that they had received my inquiry and would
provide an answer, generally within 24-36 hours. Only Sportsauction didn't immediately reply.
Several of the autoresponses provided links to interactive help pages that provided immediate direction.
eBay's link is <http://pages.ebay.com/help/index.html>. This link offers up a list of Top Questions, including how to register and how to bid. The link also offers up a search engine where you can ask questions
and obtain immediate answers. On each eBay auction, there is a yellow question mark in the upper right hand corner that acts as a Bidding Tutorial for new users. It explains many of the features of the
online auction process, including what a reserve is and how to safely bid.
Although it did take eBay a little over 24 hours to respond, they provided the most helpful response suggesting how to safely
bid. They suggested:
1. Know the item you bid on; research it and/or clarify any questions with the seller. 2. Check the seller's feedback, or check the Better Business Bureau <http://www.BBBonline.org>. 3. Use a
Proxy Bid naming the top price you want to pay for the item, and the system will bid for you as the auction proceeds until someone outbids you, or you win the auction. 4. Make note of auction details so
you can readily contact the seller to complete the transaction. 5. Phone the seller to make you feel more comfortable. 6. Protect yourself by paying with a credit card. Many cards offer insurance or
reimbursement for transactions over $50.00. 7. Be Courteous to Other Users.
Yahoo's autoresponse provided a short Auction Tour <http://auctions.yahoo.com/phtml/auc/us/tour/index.html>. They followed this up with a personalized response suggesting that you use common sense and review their safety tips at <http://help.yahoo.com/help/us/auct/abid/abid-21.html>.
Amazon's autoresponse referred me to their online help section. <http://www.amazon.com/help>, but despite sending three emails to three different Amazon
support addresses, I didn't hear back from them within 48 hours. In defense, they did eventually provide a nice response and included their customer support phone number, 800-201-7575. They would rate higher
had they responded sooner.
A customer service representative from Biddingtons <
http://www.biddingtons.com> responded very quickly - only 15 minutes after the inquiry. The representative provided a clear
explanation on how to bid using their service. She also provided their telephone number and hours of operation. She commented, "We find that with fine art in particular, it is useful to talk with
someone who actually knows the item." I found this to be good advice. Also, they explained their privacy policy immediately. This may be due to Consumer Reports note that they lacked a formal privacy
statement on their site. Biddingtons can be reached at webmaster@biddingtons.com.
Ubid responded within an hour, and referred me to their help pages at <http://www.ubid.com/help/default.asp>. While I would have liked a more "personal touch," Ubid uses "Ask Jeeves" technology. This allows you to ask a question, and Jeeves (a
computer Robot) attempts to answer it for you. When I asked Jeeves my question, I obtained FAQs for new users and a slew of commonly asked questions, including "How to prevent Bid Escalation
Fraud." If you wish to browse, or have a question that does not require the human touch, I recommend Ubid's help section.
Bargain and Haggle <
http://www.bargainandhaggle.com> referred us to their help section and
quick tour section. Customer support can also be reached at 800-290-3693.
Bidbay said to direct specific questions to clientservices@bidbay.com.
Auctionaddict provided a generic automated
response with a ticket number.
Finally, Sotheby's adequately responded within 24 hours. To speak to a Sothebys.Com representative immediately, you can visit <http://sothebys.com/help> and click on
the red Instant Help button. They also provided a telephone number for customer service (847-236-5460).
Overall, I was pleasantly surprised that virtually all customer support staffs for online
auction sites responded in a reasonable time and manner. Best of luck bidding! --- Dan Horowitz, J.D. is founder of NJAUCTION.COM, an auction consulting company that also offers eclectic shopping to
its customers. Dan may be reached at dsh872@cs.com.
EDITOR'S NOTE: Dan will be rating auction management services in an upcoming issue. He welcomes readers' stories regarding their own personal
experiences with online and offline auction management software and services. Email your comments to me at ina@auctionbytes.com, or send them directly to Dan at "auctionratings@cs.com."
ONLINE AUCTION CUSTOMER SUPPORT RATINGS (Ratings vary from Excellent to Fair)
eBay - Excellent Biddingtons - Excellent Sothebys - Excellent Ubid - Excellent Bargain and Haggle - Good
Yahoo - Good Amazon - Good Bidbay - Good AuctionAddict - Fair Sportsauction - Fair
======================================= Bidbay.com - the largest garage sale on the Internet!
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*************************************** ***************************************
3) Time Savings with AMPRO By Louis Rouse
So you have all this great stuff and are going to make a killing on eBay? Here's all you have to do:
- Make photos and "clean" them up using your imaging software. - Open your FTP program and patiently wait as the photos are uploaded to your server or an image hosting service. - Compose
auction descriptions that will make potential buyers chomp at the bit to start bidding. - Go to the Auction Site's "Sell Your Item" page and either enter the information directly into the
description block or use a template that you copy and paste into description block. (In the process, you open a browser and find the location of the photos, open them and then copy and paste the URLs into
your description. Back and forth you go, waiting for the pages to load until you have all the URLs entered.) - Click "Continue" and wait for the Preview Page to load. - Oops, you see a
mistake. Click the "back" button and after the page loads, correct it. - Click on "Continue" once more and wait some more. - After making sure everything is correct, click
"Submit", wait and when the confirmation page comes up, sit back and think: "One down, nine to go."
There has to be a better way!
Well, there is with a program called
Auction Manager Pro (AMPRO). AMPRO is available from <http://www.auctionwatch.com> as a free download. However, if you elect to use it you will be charged a minimal fee of 5 cents for each auction listed and one percent of the
final value fee of each auction. I certainly consider the time-savings provided by the use of AMPRO to be well worth the cost. I found that it reduces the time required for posting auctions by as much as
50%. What took me four hours the "old fashioned" way now takes only two hours.
What makes AMPRO so much faster is that once you have downloaded it and set your preferences on AuctionWatch's
Web site, everything is done right on your hard drive, eliminating the time it takes for Web pages to load.
There is no longer a need to use an FTP program to upload your photos to your server. With
just a few clicks of the mouse, you add your photos to the AMPRO folder. Then, rather than find, copy and paste your photo URLs to your auction description, two mouse clicks will add the photos to the
auction template you have chosen.
The program will automatically resize your photos so that your auction pages will load at optimum speed for your prospective bidders. It will also provide a link so
they can view the full size pic. Add your description and title, set your starting bid, choose your category and the auction is ready to submit. Almost all other required information can be set by default so
that you don't have to enter it for every auction. There is an "Instant Preview" available that lets you see what the auction will look like and make any needed changes.
Once you have
completed composing all your auctions, you upload them to the AuctionWatch server for submission to the auction site. Your photos will be uploaded to the AW server at the same time. You can save the batch so
that if you have more of a certain item for sale at a later date, you can resubmit them without having to rewrite the auction.
There is another great feature within AMPRO, the ability to schedule
auctions to be launched to eBay, Yahoo or Amazon on a given date and time. You get up in the middle of the night and can't go back to sleep. Might as well write a few auctions, but you certainly don't want
them closing at that time of night seven days later. No Problem. Schedule them to launch at 8 P.M. the following day, and then they will close in "Prime Time." Going on vacation? Schedule auctions
to launch while you are gone so they will close after you return. Imagine sitting on the beach, your feet propped up, sipping on your Pina Colada and making money on eBay all at the same time.
There
are a host of other features available at no additional charge on the Auctionwatch Web site for AMPRO users. Auction Management and Tracking, Counters and a complete Post Sale service that even includes auto
emails at the end of the auction. Another feature is the storefront (free, at least for now) that will showcase all the auctions you have listed on eBay, Yahoo and Amazon using the AuctionWatch service.
But to me, the biggest feature is the time saved! Just think what you could do with all that extra time. List more auctions? Read a good book? Go on a hot date with your spouse? Play with the grand kids?
Excuse me, but my auctions are done and I think I hear Li'l Red calling "Pappy." Thanks, AMPRO! --- Louis Rouse lives in Tennessee with his wife Charlotte, who is the collector in the family
(Fenton Silver Crest). In addition to selling on eBay, they offer their "finds" in malls and spend weekends at Tennnessee's largest indoor market at Sweetwater, Tennessee, where they offer an array
of old pottery, glass, collectibles and new giftware. Louis maintains a Web site <
http://theshowcase.freeservers.com> with an extensive list of glass and pottery links to help others in their research. You can email
Louis at rousemar@usit.net (auction id: rousemark).
*************************************** *************************************** 4) Promote Your Business through Local Web Portals
by Jim Crawford
Depending on where you live, you probably have lots of Web sites that want to be your "local portal." Where I live, here in the Mecca of Omaha, Nebraska, there is
tremendous competition. Advertising on a local portal is less expensive than paying for a listing in one of the major search engines, and you'll get a lot more attention being a big fish in a small pond.
All four of my local news-television channels have Web sites, and they all mention their Web address as often as possible. The newspaper lists their Web addresses on every page. Don't forget the radio -
our local stations mention their Web sites whenever they aren't playing music.
Get listed in their antiques or collecting section. If they don't have one, ask them to create one. Create a site about
your specialty and submit your site to their local search features. Showing up as one of five local antique shops is much better than one of 1,000 worldwide on one of the major search engines.
Who
else is generating traffic locally? Seek out others looking for mutually beneficial relationships and exchange links with them. Maybe you can create a linking deal with your favorite upscale restaurant
across town. Maybe where you get your hair cut. Maybe the people who walk your dog.
Create a "local link" page on your site and fill it with quality content. If a business doesn't have a
Web site but has good local exposure, give them an entire page on your site. The way of the Web is to give, then receive. Be generous.
Don't be afraid to offer links to other sites because you want
your site to be "sticky." I have always been of the mind that if your Web site is worthy, people are going to remember you. If not, they're going to leave anyway and won't come back.
Now
maybe you won't get a ton of traffic from your local market. Don't think in the short term, but consider the lifetime value of each new customer. Was it worth the cost of 5 minutes of your time to paste in a
link? --- Jim Crawford is a stay-at-home father, entrepreneur and Internet Marketing Consultant. His Web site, The Collector's Marketing Resource Center, provides information about Web site design and
marketing for the highly competitive antiques and collecting industry. Stop in for a free consultation <http://www.CrawfordDirect.com>. If you have a question about marketing your Web site,
email him at jim@crawforddirect.com.
>>>>>>>>>>>>>>>AUCTION FORECAST:
David's auction forecast calls for a mixed day for Sunday, May 6, 2001:
5-day auction: Fair 7-day auction: Good 10-day auction: Bad
Sunday, May 13, is Mother's day. (Happy Mother's Day to Joan & Anna!)
Click here for an extended auction forecast:
<
http://www.auctionbytes.com/Email_Newsletter/calendar/calenda r.html> Bookmark it!
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***************************************
*************************************** 5) Auction Creation Using HTML and Mister Lister By Mike Marino
Using eBay was a natural decision given my background in
computers. I quickly discovered there are two necessities in creating clear, concise listings without unnecessary 'fluff': a basic knowledge of HTML, and a user-friendly interface where I could create, store
and modify my auction listings.
HTML is the code used to change fonts, create tables and display pictures on the Internet. I found HTML easy to understand; anyone could easily learn this language,
even those without extensive computer language experience.
I've become a big fan of the SAMS Publishing line of books, most with titles such as "Learn HTML 4.0 in 21 days." These books take
great pains to explain each step of the process and examples to illustrate the concepts, and they provide exercises at the end of each chapter. Whatever type of instruction used, it is critically important
to do some type of 'hands on' learning.
After I bought a book to learn HTML, I needed an HTML editor, an application that allows you to type in the HTML tags, text and hyperlink addresses and have
them display as Web pages. I found a free download for HTML Pad at <
http://www.intermania.com/htmlpad>. I use this application to type in my eBay listings and inventory lists.
Using HTML, I have
created a generic header that contains a pseudo title and a list of links to all other auctions I have running. I also created a generic footer with shipping information, an auction counter and a direct link
to my Web site. These files can be cut-and-pasted into the listing, where I only have to change the auction title and type in the main body text with a brief description. This saves a great deal of time. I
then use eBay's Mister Lister program, allowing for creation of dozens of listings, all with a similar look and feel.
Mister Lister is a free application from eBay whereby you can enter listings
offline at your leisure. Instead of waiting until 10pm Sunday to start listing, a few listings can be created each day during the week, the collection submitted to eBay (this is actually done via email
internally to the application) and started at whatever time you designate.
Mister Lister is available for download on eBay's site at <http://pages.ebay.com/services/buyandsell/mr.html>. I highly recommend it if you submit a great many items each week.
In Mister Lister, you create the listing title, copy in the shell header/footer
portion, add the picture, shipping options, category and regional options for each item. Then all that is left to do is to add information to the body of the listing specific to that item. Each auction
'collection' can be saved on your PC for reuse later, if necessary.
Once the listings have been completed in Mister Lister, you are ready to submit them to eBay and preview what you've created. After
connecting to the Internet, Mister Lister sends the file of the listings you've created to eBay, where it is plugged into each of the listing options as though it were typed in manually. Once you receive the
confirmation email, you are ready to go preview each of your listings.
At this point, the auctions haven't started, but you can actually see what you've created as the bidder will see it, including
any pictures you've included prior to the start of the auctions. Edits or deletions can be performed at this point as each item is previewed and checked. Once you're happy with everything, you can either
submit your entries then or wait until a later time to start them. EBay says you have a limit of two weeks for every "collection" submitted, but I have had some remain in pending status for longer
than that.
I hope these tips and tricks will prove themselves useful in your auction pursuits. --- Mike Marino can be contacted at orioles35@aol.com. He is registered at eBay under the same
name, where he specializes in sports memorabilia, namely baseball and football trading cards.
*************************************** *************************************** 6) COLLECTOR'S CORNER
Collector's Corner: Plastic Gold (Vintage Toys) By Michele Alice
I don't know about any of you, but it's been a long, long time since I've found any 1950's or
1960's tin toys at a yard or rummage sale. It seems that EVERYONE now knows how valuable the things are, and owners are holding out for top dollar. So what's a body to do? BUY PLASTIC!
While all our
attention has been on those (once) cheap metal wind-up toys with the colorful graphics, there's been a wave building in the collecting of those old, cheap, "flashy" plastic toys from our
childhoods. (Note to my younger brother: Aren't you sorry now that you broke all your stuff?!?)
Yes, I would certainly contribute to a rummage sale by purchasing, for a dollar or two, a 1966 Batman
JLA Yellow Computer Console by Ideal, since a broken one recently sold for $177.50! <http://cgi.ebay.com/aw-cgi/eBayISAPI.dll?ViewItem&item=5759 95889>. Or a Batman
Adult-Size Cowl like the one that sold for $89.99! <
http://cgi.ebay.com/aw-cgi/eBayISAPI.dll?ViewItem&item=5785 92127>.
I would be a fool to pass up any Renwal dollhouse
furniture sets when one like the Jolly Twins Nursery Set recently sold for $261.99! <http://cgi.ebay.com/aw-cgi/eBayISAPI.dll?ViewItem&item=1227 687999>. Actually, I'd
be a fool to pass up ANY Renwal pieces since they're all in demand!
And it would bring a tear to my eye should I ever spy a 1963 Remco "Big Caesar" Warship at a yard sale. Why? Because one
recently sold on eBay for $1,275!!! <
http://cgi.ebay.com/aw-cgi/eBayISAPI.dll?ViewItem&item=5767 16521>.
Remember: I'm discussing simple plastic items that
originally sold for just a few dollars! Yes, PLASTIC is IN! So, to those of you who've passed up those piles of toys at yard sales: Bet you're sorry now!
For more information, I recommend the following sites: 1) The Big Red ToyBox <
http://www.bigredtoybox.com> Toy encyclopedia. Lots of info, links, boards. 2) House of Toys <http://www.houseoftoys.com> Trivia,
histories, links 3) Yesterdaystoys <http://www.yesterdaystoys.com> Toy mall. Has great photos for identifying Renwal pieces. 4) <~http://members.tripod.com/~LindaDahl/ideal.html> Ideal trademark dates
Recommended books: 1) Plastic Toys: Dimestore Dreams of the 40s & 50s by Bill Hanlon, David Belda (Photographer), Bill Harlon <http://www.amazon.com/exec/obidos/ASIN/088740460X/auction bytescom
>
2) Schroeders Collectible Toys: Antique to Modern Price Guide (Schroeder's Collectible Toys, 7th Ed.)
by Sharon Huxford(Editor), Bob Huxford(Editor) <
http://www.amazon.com/exec/obidos/ASIN/1574322052/auction bytescom>
3) Cartoon & Character Toys of the 50s, 60s & 70s,
(Plastic & Vinyl) Paperback - 208 pages 1 edition (June 1995) <http://www.amazon.com/exec/obidos/ASIN/0895380749/auction bytescom>
Michele Alice
is AuctionBytes-Update Contributing Editor and is a freelance writer in the Berkshire mountains of Massachusetts. She collects books, science fiction memorabilia and more! Email Michele at
makalice@adelphia.net eBay ID: Malice9
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*************************************** *************************************** 7) This & That
c2it Online Payment Service - Free for Sellers!
Citigroup is aggressively marketing its c2it online payment service to consumers. While senders pay a
fee, those receiving the payment (i.e., Sellers) are not charged a fee!
If buyers send cash from any Citibank credit card, checking or savings account, the fee is 1% of the transaction amount. If
buyers send cash from any other credit card, the fee is 2.2% of the transaction amount. (There is a 50-cent minimum fee per transaction.) For up-to-date fees, go to <
http://www.c2it.com> and click on "fees and limits" at the
bottom of the page.
AuctionWatch is making c2it its preferred payment provider. Microsoft's MSN service will also offer c2it, and America Online subscribers can access c2it through AOL Quick Cash.
*********** AuctionBytes Message Boards
There's an interesting thread about new online-auction sites: http://www.auctionbytes.com/messagebbs/data/22.shtml
***********
New Auction Service Debuts: Ads4Auctions Ads4Auctions is a brand new Web site that helps auction sellers create display ads. For the public beta (about a one month period) all ads and shops are free to
registered users. Registration is free. <http://ads4auctions.com>
*********** BookCrossing.com: A Viral Idea for Books Not auction related, but what would happen if you could send one of your books on a journey
and track its progress, finding out what others think of the book along the way? You can find out on a new site, BookCrossing.com, which launched last month as a first-of-its-kind book tracking Web site.
You register a book at the Web site (leaving your own review), and enter a unique "BookCrossing ID number" into the book. Then comes the hard part - you give the book away! As it says on the
Site, leave copies of the book "on airplanes, trains, park benches, bus terminals...More conservative BookCrossers give their books to friends, relatives, or charities, and enjoy reading the resulting
journal entries from person to person."
Okay, so you won't make money doing this, but it sounds pretty cool. <http://www.bookcrossing.com>
***************************************
*************************************** 8) Newsflash Highlights - Selected Headlines See Web Site for Full Details and Continuous Coverage Go to <http://www.auctionbytes.com
> and click on Newsflash.
May 4, 2001 EBay Bans Nazi Material Fools Say Sellers Beware AuctionWatch Makes Citibank's c2it Its Preferred Payment Provider
May 3, 2001
EBay Prices are Slipping eBay Officers File Inside-Trading Forms JustBeads.com Runs Promotion to Celebrate Birthday
May 2, 2001 eBay Unveils New Search Feature
BidBay Institutes New Fees, Plans Power Sellers Program Profile of a Sniper
May 1, 2001 MyBiz Discontinues Service BidVille.com Launches Feedback Response System
GoAntiques Marketplace Signs on Two Affiliates
April 30, 2001 ePier Launches Referral Program Amazon Experiences Technical Glitches USPS on eBay
April 27, 2001
ePier Auction Site to Charge for Special Features Most Popular Autos Auctioned KB Toys Wins eToys.com Inventory in Auction
April 26, 2001
Post Office Sells "Homeless" Packages on eBay Motivation for Yahoo's Choice of CEO GoTo Auctions' New ChannelFusion Software Is eBay Certified
More Trouble for Comic-Book Company Stan Lee Media SEC Probes Amazon CEO Stock Sale
April 25, 2001 International Effort to Combat E-Commerce Fraud
Coca-Cola to Auction Norman Rockwell Prints on eBay eBay Expands Live Auctions Tool e-stamp Merges with Learn2.com
April 24, 2001 PayPal Institutes New Fee Yahoo Creates Auction Booths
April 23, 2001 Indian Givers: Accounting Rule Forces eBay Execs to Return Options New Report: "Online Auctions - A Best Practices Report"
BE SURE AND VISIT OUR WEB SITE FOR
COMPLETE DAILY AUCTION NEWS! The "Newsflash" column brings you DAILY online auction news. Go to http://www.auctionbytes.com/Email_Newsletter/newsflash/newsfl ash.html
for the latest online auction news and announcements.
AND NOW YOU CAN SIGN UP TO RECEIVE NEWSFLASH VIA EMAIL! Send a blank email to: auctionflash-subscribe@topica.com
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*************************************************** *************************** Please use the AuctionBytes Yellow Pages when you are
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AuctionBytes-Update ISSN 1528-6703 AUCTIONBYTES.COM CONTACT INFORMATION Editorial: ina@auctionbytes.com Advertising: advert@auctionbytes.com or 508-655-5697
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