AuctionBytes-Update Number 52 - October 28, 2001 - ISSN 1528-6703
Recommend this newsletter: <http://www.auctionbytes.com/Email_Newsletter/Recommend/recommen d.html
>
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IN THIS ISSUE:
1) Auction Photos - Down and Dirty Tips
2) "How to Make a Fortune from Home in Your Spare Time" Part 4
3) This & That
4) Collector's Corner
5) Letters to the Editor
6) NewsFlash Highlights
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========================
EDITORIAL FROM DAVID & INA STEINER
========================
eBay's forums are ablaze with
unhappy and confused buyers and sellers who are beginning to report problems with eBay's new Checkout feature, which is now active on all auctions. When sellers utilize the automated Checkout features, it
allows buyers to complete transactions automatically at the end of an auction. Although complaints about the new feature are too numerous to list here, the main concerns of sellers seem to be that:
1)
eBay is trying to limit sellers from using "outside" electronic payment systems, such as PayPal and C2it. Unless you have a merchant account with a credit card company, only BillPoint may be used
for electronic payments. If you want to use a different payment method, you cannot use the automated features of Checkout.
2) Even if a seller has "opted-out" of using the automated Checkout
features and has made it clear in their Terms of Sale that they will not be using eBay Checkout, there are numerous reports of buyers who are using Checkout to complete transactions anyway. Since these
sellers have not entered information into the shipping, tax & insurance fields, buyers may enter the wrong amount when submitting payment. It appears that sellers who are registered with Billpoint are
vulnerable to this problem.
3) There are also reports of emails that are being sent to buyers containing the seller's name, address and phone number. And for all check and money order payments,
Checkout WILL display the seller's payment address. Normally the buyer is sent only the seller's email address, and the two parties communicate directly with each other.
In any given month, online
sellers are forced to adapt to more changes in the way they conduct business than a brick & mortar merchant will have to face over the course of several years.
Although it has made us a resilient
bunch, it also works to our detriment. No firm stance is ever taken by sellers when a policy affecting the way we do business is implemented. Alternate auction and storefront venues still sit vastly
underutilized. eBay takes a "this too shall pass" attitude - and with good reason. Sure, sellers may be upset, but the reality is that since September 11th, eBay listings have grown by over 1.3
million listings.
We will continue to report on Checkout implementation problems in the AuctionBytes daily NewsFlash newsletter. We urge you to subscribe by sending a blank email to: auctionflash-subscribe@topica.com. If you have any problems, send us an email asking us to subscribe you to NewsFlash, and we will.
If you do read NewsFlash, you know that this week, the
online world lost an auction site and gained an online payment service.
eHammer closed its doors on October 23rd citing an inability to get sellers to list there, even though they had better
sell-through rates and higher closing prices than eBay. And auction site ePier announced a subsidiary called PayMadeEasy that offers online payment services - both through credit cards and money orders.
The other big news this week is that AuctionWatch is doing away with moderators in its "Message Center" forums. In order to post there, you'll have to register with a credit card (there is no
charge, AuctionWatch just wants to discourage people from leaving nasty posts). Please mention to your friends that if they want to come to a place where they can learn, network and chat, AuctionBytes forums
doors are always open - just one click away from the AuctionBytes home page.
David & Ina Steiner, AuctionBytes
dsteiner@auctionbytes.com, ina@auctionbytes.com
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1) Auction Photos - Down and Dirty Tips
By David Steiner
I suppose the works of Ansel Adams or Alfred Stieglitz belong in a museum for a reason.
Now, I realize that eBay is
not the Metropolitan Museum of Art, but the number of dark, fuzzy auction pictures, or items with flash flares, are so prevalent online that I often wonder how they get bids at all. When I'm going to
purchase an item online, the picture makes up at least 50% of my decision. I really like to see what I'm buying.
With that in mind, I'm going to attempt to straddle the fine line between art and
commerce, quickness and quality. In short, here are some down and dirty tips for eliminating some very common picture maladies.
Bad Focus
The majority of digital cameras used by online auction
sellers are point-and-shoot, which means that you don't have to adjust a focus ring to bring your subject into sharp view. On many of these units, when you press the shutter button half way, it will focus on
the subject and give you an indicator light if it's okay to press the button completely down. This is basic but important.
If your camera has a normal focus range of 50 cm, you can't get any closer
to your subject than 50 cm and still maintain focus. Your camera may also have a macro setting, such as 20 cm, that allows you to take extreme close-ups. You'll still be limited by how close you can get to
your item and still keep a focused image. The manual that comes with your camera should have the specifications.
Another cause of blurriness is from shooting pictures hand-held. I don't have a steady
hand, but that didn't keep me from earning a living as a videographer. My best accessory has always been a tripod. A basic, functional tripod costs around $30 and will start paying dividends almost
immediately. Shooting from a tripod allows you to keep your shots rock-steady.
Hot Spots on Items.
I buy and sell advertising collectibles on eBay. I can't keep track of the number of metal items I
see online that have big, glaring hot spots right in the middle of them. This is caused by the flash reflecting directly back into the camera. Some items absorb the light from the flash better than others,
but if your item has a reflective surface, it could cause a problem.
Observe the technique that is used on television talk shows. Whenever a guest is on, promoting a book or a product, the close-up
is taken with the product tilted forward a bit to eliminate any glare from the overhead lights. Apply that concept when you're taking auction pictures. Keep your items pointed away from your flash.
The tendency is to take pictures from a point that is higher than your item. If you are propping a flat, shiny item on a couch or against a wall, the item will lean back a bit. If you're standing higher than
your item, the light will reflect directly back into your camera when you take a flash picture, causing a hot spot. Tilt the top of the item forward a bit. If the item won't stay, get someone to hold it. I'd
rather see someone's hand in the picture than a total meltdown right in the center of an item. <http://www.auctionbytes.com/images/pictip1.JPG>
You may still get a flare on the
edge of a flat product, but with a little experimentation, you should be able to find a happy medium where the composition of the image is acceptable and the flash glare has been drastically reduced.
Round or cylindrical items are more problematic, and you may want to try eliminating the flash altogether. This is where knowing your camera can be a great asset. If you have shutter speed or exposure
adjustments on your camera, you can effectively eliminate the use of a flash. Shutter speed adjusts the amount of light the shutter allows into your camera. The longer you keep the shutter open, the brighter
your image will be. On my Kodak camera, I can set shutter speed from under 1 second all the way up to 16 seconds. If there is a reasonable light source, even the fastest manual setting will bring the image
brightness up considerably. Keep in mind that you'll have to lock your camera down on a tripod - because you're leaving the shutter open for a longer amount of time, any camera movement will cause blurring.
If your camera doesn't have manual settings, take your items to the most brightly lit room in your house. (If it's convenient and the weather is nice, try shooting outside.) Choose an area where the
background won't be distracting and the light will be to your back, and snap away!
Overexposing Items with the Flash.
This is a real problem with white or light-colored items, especially when
attempting to take close-ups of details. When the flash goes off, it tends to overpower everything in the scene and you're left with a white Supernova in the middle of your picture. Here's a tip for getting
nice and close with your camera flash and still being able to take a clear picture.
Professional photographers are never without diffusion or frost gels. These materials spread light over a wide area
when a flash is used, to avoid flares and hotspots. Translucent household materials such as tracing paper or wax paper can be used to produce a relatively large diffused light area. (Flammable materials must
be kept out of contact with the flash to prevent their catching fire - although with a digital camera flash, this is extremely unlikely.)
Hold the diffusion material a few inches in front of your
camera flash, without getting it in the way of the lens. If the picture is still too bright, fold the material in half and try again. You should be able to find a happy medium where the light is bright
enough to discern detail in your subject, yet not have it "blown away" by the flash. <http://www.auctionbytes.com/images/pictip2.JPG>
Speaking of overexposure, keep
your clothes on if you're taking pictures of mirrored items. Many of you have probably seen the infamous picture circulating in the forums called "Reflection in the Tea Pot!"
Conclusion
These may not be ideal solutions, and they'll take a little experimentation, but they attempt to balance picture quality and speed. The key is to experiment and get to know your camera better. You probably
won't have your own photography exhibit by following these hints, but hopefully, you should make a little more money!
---
David Steiner is president of AuctionBytes.com.
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2) "How to Make a Fortune from
Home in Your Spare Time" Part 4
Keep Visitors Coming Back
by Yisroel Goodman
In a previous article, I presented some tips for getting visitors to your site. Getting them there is only
half the battle. Keeping them there is the second half. I have been to sites that cause me to leave before the page even loads due to very slow loading times. Before you even work on getting visitors, you
have to prepare a site worth visiting.
Your visitor's intent in visiting your site is not to read a sales pitch, but to either make an immediate purchase or gain some knowledge and make a decision.
How do you reconcile the two seemingly opposing purposes?
We can borrow an idea from the advertising world. Which of these would be more effective in making you buy a medical product: seeing an ad on
television or having a doctor you trust recommend it? Advertisers have learned that the best spokesman for a medical product is a doctor, and sometimes not even a real doctor, just someone who plays one on
TV.
It is an unfortunate problem that the Internet makes it easy for people to pretend to be experts. That is why I advised you earlier to sell items with which you are familiar, so that your
expertise is genuine. If a question comes up, do not answer off the top of your head. Do the research and be accurate. You may "waste" an hour to answer a question concerning a $10 item, but the
time was really not wasted since you have accomplished two things: 1) You've demonstrated reliability. The person asking the question should now be impressed with your response and will recommend you to
others. 2) You have added one more piece of knowledge to your store and can answer the question if it comes up again.
In order to make visitors stay on your site and to come back, you should do the
following.
1) Clearly express the purpose of your site. You have to think about what your visitor wants and state a purpose that is also important to him or her.
2) Establish your philosophy
and credentials. Explain why your site is different from all of the others.
3) Link to informative articles, some written by you and even some on other sites written by others. If you are linking to
other sites, you might want to ask them if they would link back to you.
4) Make some recommendations about the items that you sell. I sell digital cameras on my site. What differentiates my site from
many others? Where other sites simply name the item and the price, my site offers advice and recommendations, and I answer visitors' questions. Many visitors do not make a purchase until they have come back
several times and asked a number of questions. The sites that offer "instant purchase" with no other advice or human intervention are losing these customers. What's even more important is that
these are not just customers. After we have emailed back and forth, we often form a relationship that is beyond that of a simple customer-vendor. These customers often come back for other items and recommend
family and friends.
5) Offer good values on the items you recommend. All your good advice doesn't help if your prices are way out of line. However, it is quite possible that you often can't compete
with the "big boys" on price alone.
That is where the value comes in. There are many customers looking for more than just the price. They want to know "what else." With digital
cameras, the questions are often, "What else do I need? How much additional memory would you recommend? Do I need a card reader? What kind of battery do I need? What kind of charger?" I answer
questions patiently and put together a package deal. If I can't compete on the price of the camera alone, by the time the entire package is put together, I am probably pretty close to the same deal at one of
the "big sites."
6) Offer a newsletter and/or contest - a reason for visitors to email you and hear from you on a regular basis.
Your site will get two kinds of visitors. There are
methodical guests who want to learn something and make an informed decision. They will follow your links and read the articles because they are gaining knowledge. By the time they come to the conclusion,
they will appreciate your efforts and are prepared to "reward" you by placing an order. Even if they don't make the purchase immediately, having spent so much time on your site, they will remember
it for next time (and offering a guest book or ezine subscription helps you remind them).
There are also folks who either know exactly what they want or are impatient and have no time to read. They
just want to see the item and the price. The only way these folks will buy from you is if you have the lowest price. There is really nothing else you can do. But there is no reason to write anyone off. Offer
a link that takes them directly to items and prices.
Previous articles in this series:
Part I <http://www.auctionbytes.com/Email_Newsletter/47/48/48.html#izzy>
Part II <http://www.auctionbytes.com/Email_Newsletter/49/49.html#izzy>
Part III <
http://www.auctionbytes.com/Email_Newsletter/51/51.html#izzy>
---
Yisroel (Izzy) Goodman owns Complete Computer Services Inc.
and sells electronics online <http://www.ygoodman.com>. He also writes about online payment services and moderates the AuctionBytes forum on online auction services
<http://www.auctionbytes.com/forum/phpBB/viewforum.php?forum=7& 25
>
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3) THIS & THAT
$5 Off on e-Appraisals
The Collecting Channel is having a sale on e-appraisals. Now through November 6th, e-appraisals are $14.95.
<http://www.collectingchannel.com/cMart/cesATEIndex.asp>
******
eBay Investor WebCast
eBay is hosting an analyst and investor day event Monday, October 29th, 8:30am-1pm PST.
<http://www.shareholder.com/ebay>
******
Japanese Auction Site Is a Hit
Oikura - meaning "How much?" in Japanese - is an auction site in Japan. Tomoko Namba, 38, founded the site in 2001. She got the idea while she
was a student at Harvard Business School 10 years ago when she observed that even wealthy students were eager to buy used furniture. In Japan, people typically pay garbage collectors $10 or more to haul away
big items like couches. And the government levies $40 to $50 on the disposal of used electronics. Oikura.jp is a little different from the typical auction site - consumers list their items, and secondhand
shops bid on the items. As of this July when this article was written, there were 3,000 shops throughout Japan registered with the site.
<http://www.businessweek.com/magazine/content/01_27/b3739084.htm
>
******
Mage Knight Miniatures Game Becoming Popular with Kids
Mage Knight is a collectible, expandable game featuring plastic,
pre-painted fantasy figures. Every 3D figurine contains all of the information needed for game-play. Every game statistic, from attack strength to magical abilities to record keeping, is incorporated into
the base of the character.
Seven factions in the Mage Knight world compete for dominance of the human kingdoms using technology, magic and elemental power. The Mage Knight Starter Set gives players
ten fully assembled, painted miniatures of heroes, mages and monsters, each with an innovative base (patent applied for) that contains all the stats needed for play. The Starter Set is also packaged with a
complete set of rules, a special abilities reference card, a comic book based on the Mage Knight universe, 2 six sided dice and an 18" flexible ruler. The Starter Set retails for $18. Booster Packs will
contain five randomly inserted, fully assembled, painted miniatures and retail for $6.50. Mage Knight is available at hobby shops, comic book and game stores. <http://www.wizkidsgames.com/mageknight>
I don't know if this has the makings for the next Pokemon or Beanie Baby craze, but if you have any thoughts on the matter, please post a note in the
toy forum:
<
http://www.auctionbytes.com/forum/phpBB/viewforum.php?forum=6& 9>
******
BOOKS!
About.com has a section on books: <http://collectbooks.about.com>.
******
eBay Categories at a Glance
Here's a handy list of eBay categories with numbers:
<http://listings.ebay.com/aw/listings/overview.html>
******
BOSTON-AREA COLLECTING EVENTS FOR TODAY:
The Waltham Stamp Club is hosting the 46th annual WALPEX philatelic show and exhibition. Today's
hours are 10-4 at the Lexington, MA, Minuteman Science-Technology High School (748 Marrett Road, Route 2A West Exit 30B off I-95/128 then second left). Admission is free. The show theme is the 100th
Anniversary of the American League and the Boston Red Sox.
ATTRACTIONS:
* 47 tables of stamp, cover and philatelic supply dealers
* USPS post office outlet
* 24 frames of philatelic exhibits
* Special show covers and cancel
* "Phish bowl" and door prizes
Wex Rex is holding a toy auction tonight in Framingham, MA. Check the complete list on the Web site at <http://www.allcollectors.com>
@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ @@@@@@@
Recommend AuctionBytes-Update to a friend! Forward this complete issue to
them, or go to
http://www.auctionbytes.com/Email_Newsletter/Recommend/recommend .html
and fill out the short form. A sample issue will automatically be sent to
your friend with a note from us (and you can add a note too).
@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ @@@@@@@
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4) COLLECTOR'S CORNER
Book Review: Price Guide to Old Books
by Ina Steiner
The 13th edition of "Huxford's Old Book Value Guide" is a price guide listing 25,000 titles
of common - not rare - books.
As in any printed price guide, the prices in this book should be used ONLY as a guide. Prices vary depending on many factors, including geography, condition and demand.
The prices in this book are taken from dealers' selling lists issued within the past year. Each listing is coded and refers back to a specific dealer. However, if you want to SELL books to a dealer,
expect to get no more than 50% of the retail values listed.
The book gives prices that book dealers are asking for these books. Don't assume that you would pay (or achieve) the same prices on online
auction sites - you should still check each title on eBay and other book sites like Bibliofind <
http://www.bibliofind.com>. See <http://www.auctionbytes.com/Email_Newsletter/39/40/40.html#books> for a recent article
on two used-book portals.
The majority of books in this guide are listed in the $10 to $50 range. I was surprised that some of the books listed were from the 1980s and 1990s ("Jane Fonda's
Workout Book" 1981 1st Edition Signed was worth $30). Many are older ("Adventures of Huckleberry Finn" by Samuel Clemens 1912 was worth $900).
"Huxford's Old Book Value Guide" has some interesting features:
- Listing of Standard Abbreviations (necessary in order to read the individual listings): thinks like MTI (movie tie-in), nd (no
date) and ne (no edition given).
- "Starting a Collection": this 2-page essay should give you some ideas on how to specialize and how to be a successful book collector. One idea for
contrarians is to consider collecting books shunned by other collectors (like Book of the Month Club editions).
- "Condition and Its Importance" and "Rarity and Scarcity" (2 pages
each) give background on these topics.
- Glossary: Only true book-lovers would know the definition of the word incunable - "Anything printed during the 15th century, the first century of
printing with "moveable type"; ..."
- Pseudonyms: Mystery writer Lawrence Block has 6 pseudonyms, including Jill Emerson!
- Bookbuyers: a list of buyers of books by category
(i.e., Adventure, African-American, etc.)
- Booksellers: a list of names and addresses of used book dealers who have contributed to the book's listings.
The list of book dealers is very useful,
and if you are a dealer, you may want to be included in the next edition. If you publish lists or catalogs of books, put the editor on your mailing list. Send catalogs to: Lisa Stroup, Huxford's Old Book
Value Guide, PO Box 9471, Paducah KY 42002-9471.
If you care about current prices, make sure you purchase the most current edition of Huxford's Old Book Value Guide <http://www.amazon.com/exec/obidos/ASIN/1574322184/auctionbytesco m
>.
Huxford's Old Book Value Guide, 13th Edition (2001)
Editor: Lisa Stroup
Publisher: Collector Books- Schroeder Publishing
Hardcover, 396 pages
---
NOTE: Craig Stark's series, "How To Make Money Selling Books Online," inspired me to review this price guide on books. You can read Craig's series here:
<http://www.auctionbytes.com/Email_Newsletter/39/39.html#books>
<
http://www.auctionbytes.com/Email_Newsletter/41/41.html#books>
<http://www.auctionbytes.com/Email_Newsletter/41/42/42.html#books>
<
http://www.auctionbytes.com/Email_Newsletter/43/43.html#book>
<http://www.auctionbytes.com/Email_Newsletter/43/44/44.html#books>
<
http://www.auctionbytes.com/Email_Newsletter/45/45.html#books>
And here is a 2-part article on " How to Package Books
Cheaply, Quickly and Safely":
<
http://www.auctionbytes.com/Email_Newsletter/47/47.html#books>
< http://www.auctionbytes.com/Email_Newsletter/47/48/48.html#books>
Finally, here's our Discussion Forum about book-collecting & book-selling: <http://161.58.152.123/forum/phpBB/viewforum.php?forum=5&245>
=======================================
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5) Letters to the Editor
Hi Ina,
I am desperately searching for any and all information on Guardian Service pieces. I've recently purchased some pieces such as the dutch oven, the
double boiler, the fryer, the larger of the trays, etc...and I've noticed on the bottom of each piece, the Guardian Service emblem is different. A couple of the pieces have Pat. Pending and some don't. I've
heard stories of people trying to duplicate them, but I'm leaning more towards the hope of maybe some emblems were made earlier than others.
Also, I've noticed the knight's are different...like the
pony tail is thicker in some and others have less, and the stars are on some emblems and dots are on others. I guess my question is...what are the differences in these emblems with the pat. pending on them
and the difference in the emblems. Oh and some have the spears on each side of the knight and some don't. Help!!!! I just wanted some history behind these delightful pieces I have found to be so interesting
and I'm quite desperate because I have no idea who to ask? No ones seems to know answers...can you please help me? Thanks in advance. :-)
Julie from GA
Hi Julie,
Ina forwarded me your email.
Here are a couple of resources that should be able to answer your questions. I would go straight to the horse's mouth and contact Guardian.
Guardian Service Cookware
10533 Dale Avenue
Stanton, CA 90680
(714) 828-0750
You can also try Marie's Guardian Service Homepage - she seems to have quite a collection and has her contact info on the page: <http://users.erols.com/earth-angel/guardian.html>. Hope that helps.
Regards,
Dave Steiner
*****
Hi there,
I sell jewelry and compacts on Ebay, One thing you may want to put in your
next newsletter is a reminder to the others that sell compacts and like products.
When getting it ready for shipping, put it in a plastic bag FIRST. That way, if any of the powder comes loose, it
won't scare the daylights out of a bunch of people needlessly.
Thanks
Dyanne B.
Hi Dyanne,
Thanks for the tip! Taking common-sense precautions is a great idea. Auction seller's motto of the
day: think before you pack!
Ina
*****
Hi,
Nearly all statistics for Brick/Mortar shops are readily available, however, it's not the same story with online shops and auctions. We as online
auctioneers need to stay on top of what is selling and at what time of the year certain products are more popular, yet it is rather difficult to learn this information. Do you have any clues as to who may
conduct accurate and continuous studies of this nature?
Thank you so much for your time. I will look forward to your reply.
Sincerely,
Leilani
Hi Leilani,
I asked eBay if
they would release this kind of information. Here is their response:
"eBay has never disclosed the type of product breakdown that prompts your reader to contact you. In general, we have always
disclosed that the first quarter (Jan, Feb, Mar) is the busiest quarter of the year, followed by Q4."
This means we are already in the second-busiest quarter of the year - October, November,
December - to be followed by the busiest quarter - January, February and March. (I thought I was busier than ever!) I can contact some of the other auction sites to see if they would be more forthcoming.
Thanks for the excellent question! BTW, this makes an excellent question for the forums; you may get some sellers who'll share their experiences with you.
Ina
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6) NEWSFLASH HIGHLIGHTS
These are just SOME of the headlines from our daily
Newsflash feature - if you aren't reading Newsflash, you are only getting part of the story!
AuctionWatch Scales Back Discussion Forums
eBay Announces New International Site: eBay Singapore
eBay Listing Tools Don't Work with New Checkout Feature
PayPal Announces Policy Changes Effective 11/6/01
iPIX to Release Earnings
U.K. Tackles CyberCrime
FairMarket Flourishes in Faltering Economy
BidBay Revamps Storefronts, Runs New Contest
Andale Appoints Linda Hayes Chief Operating Officer, Hires New VP Marketing
Half.com Warns of Shipping Delays
Auction Site eHammer to Close
ePier Introduces Online Payment Service
eBay Warning: Problems with New Checkout Feature Ahead?
<http://www.auctionbytes.com/Email_Newsletter/newsflash/newsflash.ht ml
>
RECEIVE NEWSFLASH VIA EMAIL!
Send a blank email to: auctionflash-subscribe@topica.com
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http://www.andale.com/partners/partners_auctionbytes.jsp
********************************************************* *****************
Please use the AuctionBytes Yellow Pages when you are shopping for supplies
and services for online auctions and collectibles!
<
http://www.online-auction-directory.com>
********************************************************* *****************
AuctionBytes-Update ISSN 1528-6703
AUCTIONBYTES.COM CONTACT INFORMATION
Editorial:
ina@auctionbytes.com
Advertising: advert@auctionbytes.com or 508-655-5697
Letters, Comments, Suggestions: feedback@auctionbytes.com
Want to Write for AuctionBytes-Update? Go to http://www.auctionbytes.com and click on "write for us" to view author guidelines. If you are interested, send email to ina@auctionbytes.com.
Ina Steiner, Editor, Publisher, Founder: ina@auctionbytes.com
David Steiner, President, Founder: dsteiner@auctionbytes.com
Michele Alice, Contributing Editor
AuctionBytes.com
c/o Steiner Associates
PO Box 668
Natick, MA 01760
508-655-5697
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