Fox Sports Net and QXL.tv held a live, interactive auction that was broadcast on "NFL This Morning" on January 21, 2001. The television studio audience competed against TV viewers who bid online using the Internet via QXL.tv's real-time auction technology. The highest grossing lot was an all-expense-paid trip to the Super Bowl this Sunday for $8,500. QXL.tv is owned by QXL ricardo plc.
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