Half.com introduced hundreds of new categories for consumers and businesses to buy and sell new, overstocked, remaindered and used products in four areas: consumer electronics, computer equipment, sporting goods and trading cards. This move significantly expands Half.com's marketplace in books, music, movies and video games, and is a major step forward in eBay's plans to add fixed-price offerings to its trading community. The company will continue to add more categories throughout the year.
Half.com also introduced new features, including:
· Power Shopper and Product Advisor, new search capabilities that help shoppers find exactly what they want even faster;
· Product Recommendations, offering shoppers more product selection and purchasing options;
· Buyer/Seller Communication, enabling shoppers to directly ask sellers questions before they buy a product;
· Direct Deposit, allowing sellers to receive their money faster through electronic funds transfer;
· Expanded Buyer Protection Policies, accommodating the higher value of many of the items sold in the new categories.
