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EcommerceBytes-NewsFlash, Number 105 - June 18, 2001 - ISSN 1539-5065     Previous | | Next
eBay Stands Behind Its 'Recommendations Email' Policy
By Ina Steiner
EcommerceBytes.com
June 18, 2001




Nearly 80% of members surveyed were in favor of eBay's new "Recommendations Email" feature, according to eBay. Company spokesman Kevin Pursglove told AuctionBytes that eBay considers many sources when considering new policies and features: forums, focus groups, a program called "Voices," and surveys. According to Pursglove, eBay conducted a survey of 20,000 users, netting a response of about 4,000; nearly 80% of those responding were in favor of the Recommendations Email policy. The Recommendations Email policy is an opt-out feature in which "underbidders" are sent email telling them where they can get similar items elsewhere on the site. eBay recently pulled the auction of a high-volume seller when he complained about eBay's Recommendations Email policy in the auction description, causing a furor on auction message boards. Pursglove stated that comments on its message boards "reflects one segment of the community. When we do a study, it reflects a much broader perspective."

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