Meg Whitman said that the real competitor to eBay is not the other online auction companies, it's "the challenge of getting people to do on eBay what they do in the offline world,... When I talk about coins or stamps, do you know that only about 4 to 5 percent of the coin and stamp business in the United States is actually done online? It all happens to be done on eBay, but still the vast majority of business is done at coin shows, coin shops, places like that." eBay CEO Whitman was interviewed by Charlie Rose, host of a nightly interview program on PBS television, for the July/August 2001 issue of IQ Magazine published by Cisco. Whitman joined eBay in 1998 after working as a marketing executive at Hasbro, Stride Rite, Walt Disney Company and Proctor & Gamble. When Rose asked her how eBay will have changed a year from now, Whitman replied that eBay will have new categories including services, it will be expanding in geography, and she mentioned the fixed-price format, citing its recent acquisition of Half.com. http://resources.cisco.com/app/tree.taf? asset_id=58046asset_id=58046? asset_id=58046asset_id=58046