QXL ricardo plc has launched QXL Live, a unique, real-time live auction technology. QXL Live provides sellers with the opportunity to be a virtual auctioneer, hosting their own live auctions for the first time. QXL pioneered the Live auction concept with the first auction going live in September 2000 on http://www.QXLLive.com.

The service provides bidders with the immediacy of bidding and instant results. Live auctions to date have been hosted by QXL's Live auctioneer, on behalf of QXL sellers, generating sales from all categories. QXL modified the technology, working closely with sellers, to enable them to host their own live auctions.

The tool will now be available for a fixed fee, with sellers able to moderate Live auctions directly from their own PCs. This gives them the independence to create event-based live auctions to promote their own products. Sellers will be responsible for driving and encouraging the bidding through real-time, online communication with potential buyers. http://www.qxl.com