Auctionbytes-NewsFlash, Number 140 - August 14, 2001 - ISSN 1539-5065
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AOL Time Warner Agrees to Market eBay in Magazines, on TV and Online
By Ina Steiner
AuctionBytes.com
eBay and AOL announced a new three-year marketing alliance that expands eBay's promotion across America Online's brands. The companies, which have had a relationship since 1997, will collaborate closely on developing marketing solutions for eBay across a range of AOL Time Warner's online, print and television properties. "Working across AOL Time Warner's tremendous assortment of media properties will allow us to bring eBay to more consumers than ever before. The entire eBay community will benefit from the increased awareness and traffic that this new deal should generate," said Meg Whitman, eBay President and CEO.
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