Auctionbytes-NewsFlash, Number 155 - September 04, 2001 - ISSN 1539-5065      Previous Story |

By Ina Steiner
AuctionBytes.com
September 04, 2001
Reading AuctionBytes: McDonald's Dishes Up LEGO Toys in Happy Meals

McDonald's is dishing up miniature versions of the LEGO Company's popular new toy BIONICLE. The toys will be available in McDonald's Happy Meals and Mighty Kids Meals beginning September 7. BIONICLE fans will be able to collect six tribal villager figures called "Tohungas," a brand-new collectible line available exclusively in McDonald's Happy Meals and Mighty Kids Meals. In true LEGO style, elements from the individual figures can be taken apart and re-assembled in a variety of combinations to build different-sized creations. Using their imaginations, collectors of all six figures also can combine the parts to create even larger super-structures. To add to the storytelling value of the toys, McDonald's also will provide children with a BIONICLE DC Comic book with the purchase of each Happy Meal or Mighty Kids Meal for a limited time only, while supplies last. Launched by the LEGO Company in June, BIONICLE tells the story of biomechanical action heroes from the imaginary island of Mata Nui. Based on an epic tale of good and evil, the BIONICLE characters encourage fantasy and role-playing with a story line that is extended through similarly themed Internet games, software titles and a trading card game.
http://www.LEGO.com
http://www.BIONICLE.com