Amazon.com announced a fully personalized store for every returning customer with the launch of Your Store, featuring each customer's name in a tab that contains selections from their favorite areas across the Amazon.com Web site. Items featured in Your Store include content based on past purchases, products the customer has previously rated and areas of the site that the customer has previously marked as favorites. With Your Store, customers can now view their very own personal Books, Music, DVD, or Electronics stores (as well other Amazon.com stores), and can tailor them to feature their favorite areas from within each store. Customers have full control over their own store and can add new favorite areas or delete old ones across Amazon.com to instantly update their store. http://www.amazon.com/your-store announced a fully personalized store for every returning customer with the launch of Your Store, featuring each customer's name in a tab that contains selections from their favorite areas across the Amazon.com Web site. Items featured in Your Store include content based on past purchases, products the customer has previously rated and areas of the site that the customer has previously marked as favorites. With Your Store, customers can now view their very own personal Books, Music, DVD, or Electronics stores (as well other Amazon.com stores), and can tailor them to feature their favorite areas from within each store. Customers have full control over their own store and can add new favorite areas or delete old ones across Amazon.com to instantly update their store. http://www.amazon.com/your-store