Virgin Wines launched a new wine store on Amazon's United Kingdom site. The co-branded Amazon.co.uk Wine Store will offer Amazon's 3 million UK customers a comprehensive range of wines. Under the agreement, Virgin Wines will be responsible for stocking, selling and delivering wine to Amazon customers. Virgin Wines will also enter into Amazon.co.uk's Associates Programme and will feature relevant products from Amazon's existing offering, such as wine tasting and buying guides.