eBay has partnered with Amazing Media to bring eBay sellers a tool to create advertisements on the eBay site. AdVariant will help sellers create, target and track advertising throughout the eBay site. AdVariant is currently available only to high volume sellers, known as "PowerSellers," who are in good standing. There are multiple options available ranging from $65 to $550. All ads direct viewers to the advertiser's "AboutMe" page on eBay. The service will be opened up to all eBay sellers shortly.