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EcommerceBytes-NewsFlash, Number 204 - November 15, 2001 - ISSN 1539-5065     Previous | | Next
AMC Ties in Television to Online Auction
By Ina Steiner
EcommerceBytes.com
November 15, 2001




AMC will hold its first-ever, interactive on-air, online auction honoring America's favorite sport, baseball. The auction features memorabilia including signed baseballs from early Hall of Famers Babe Ruth, Lou Gehrig and Mickey Mantle, several rare signed photographs from baseball legends Ted Williams, Mickey Mantle and an original wire photograph of Marilyn Monroe and Joe DiMaggio.

On Friday, November 30, during breaks in AMC's 8:00 PM (EST) airing of THE NATURAL (1984), host John Burke will share some of the excitement generated by a live auction of hot collectibles while tempting baseball enthusiasts with close-ups on some of the most high-profile auction items. Knowledgeable guests, including memorabilia expert Elyse Luray Marx, appraiser Simeon Lipman of Mastro Fine Sports Auctions, and sports personalities will offer insight and context on the auction items.

AMC says this is its first multi-platform interstitial auction. A special link will be available on amctv. com on November 30 for direct access to the live bidding. Users can view a complete catalog of auction lots on the site beginning Saturday, November 17. Amctv. com is AMC's complementary interactive destination Web site, powered by the exclusive AMC Movie Companion Database.

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