QXL.com and The Times Newspapers Limited (TNL) announced an exclusive content and e-commerce agreement. The agreement calls for in part: Both The Times and The Sunday Times readers will have access to exclusive QXL auctions. And QXL and TNL partners will be able to run unique promotions through the co-branded environment.
QXL also made agreements with BlueYonder.co.uk, SceneOne.co.uk and BravoTV.com to create co-branded pages featuring auctions and promotions tailored to each site's specific audience. Blueyonder is the broadband service provided by Telewest, one of the leading broadband communications and media groups in the UK. SceneOne is an online entertainment guide, and Bravo.co.uk is the online presence for Bravo, the TV channel aimed at 16 - 34 year old men.
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