Last month eBay launched a pilot program to test "Item Specifics," a new search feature. Item Specifics allows sellers to provide additional details that are easily searchable within categories. The pilot program launched in the Tickets categories. Sellers can provide information, such as date, location or event type. Buyers can then search using these item details, in addition to regular Title and Description Search.
http://pages.ebay.com/help/sellerguide/view_item_eg.html
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