The National Football League and PLAYERS INC are teaming with eBay to conduct the league's first live auction both on-site and online at the Super Bowl in New Orleans on Saturday, Feb. 2, at 3 pm EST. Super Bowl XXXVI will be played on Sunday, Feb. 3.

Fans may participate in the auction on-site in New Orleans as Coca-Cola and America Online present the NFL Experience, held in the Ernest N. Morial Convention Center. Using eBay's Live Auctions technology, others will be able to place bids on the same items via the Internet at http://www.eBay.com or http://www.SUPERBOWL.com.

More than 50 NFL items will be up for bid, including the pre-sale of the Super Bowl XXXVI Kickoff Ball. The actual ball used to begin Super Bowl XXXVI will be secured and delivered to the winning bidder. All proceeds from the Super Bowl XXXVI Kickoff Ball will support "Rebuilding Together," the nation's largest volunteer home rehabilitation initiative. Proceeds raised from the other items will directly benefit the September 11 relief efforts.