Hard Rock Café will open an interactive memorabilia museum in Orlando, Florida, set to open in November of 2002. The Hard Rock Vault will offer a unique, entertaining and educational look at the evolution of music, the effects it has had on world events and its emotional appeal and timeless energy as told through priceless memorabilia, interactive displays, educated guides and self-guided tours.

As a leading curator, collector and exhibitor of music memorabilia worldwide with more than 64,000 items valued at more than $32 million, Hard Rock Cafe is uniquely poised for such an undertaking. Hard Rock Cafe is one of the most recognized music, entertainment and dining brands in the world. Currently there are more than 100 Hard Rock Cafes in more than 40 countries, combining the spirit of rock music, memorabilia from the hottest musical artists of the last 50 years, classic American food, and a commitment to widespread humanitarian causes. Known for collectible and fashion merchandise, live concerts, Hard Rock Live performance venues, hardrock.com and Hard Rock Hotels and Casinos, Hard Rock Cafe International, Inc. is a wholly owned subsidiary of London-based The Rank Group Plc.