eBay confirmed reports that the pilot for the planned eBay television program has been shot. The show is being produced by LMNO Productions and eBay, in association with Sony Corp.'s Columbia TriStar Television Distribution (CTTD).
The companies will syndicate the show, which will air in mid- to late-September. A daily, half-hour format, the show will feature a combination of user experiences on the eBay auction site and in-studio discussion and interviews. Live auction bidding is planned.
Creators hope to tap into the phenomenon of modern-day collecting through the unique stories behind the millions of items traded daily on eBay.
