Sales Online Direct, a leading provider of collectible merchandise, software, and information to the collectible and auction industry, has completed negotiations with Augustine Fund, L.P. on $6 million in total financing. Augustine Fund has been a major institutional investor in the company since 2000, with previous investments totaling $3 million.
Sales Online Direct maintains and develops portals and Web sites for various companies and industries and has focused on the antique and collectible industry. It owns Rotman Auction, an appraisal service, and offers a Web-based auction-management program called Auction Inc Pro (AI Pro).
eBay offers the company's Ask the Appraiser service on a co-branded site. The two companies share revenues for the service, which costs $19.95 for each online appraisal.
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