Auctionbytes-NewsFlash, Number 334 - June 11, 2002 - ISSN 1539-5065
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Yahoo! Launches New Classified Listing Packages for Auto Dealers
By Ina Steiner AuctionBytes.com June 11, 2002
Yahoo! Autos will begin offering auto dealers improved packages of online automotive classified listings. These packages will provide dealers the opportunity to market their used vehicles more prominently on the site. Yahoo! Autos' first packages will be available to the 3,000 franchises that participate in AutoNation Inc.'s AutoVantage eDealership Network.
"Yahoo! Autos' dealer listings packages allow dealers to market their vehicle inventory directly to in-market shoppers and secure leads at very competitive prices," said Elizabeth Blair, senior vice president of Yahoo!'s Listings business unit. "Our listings packages are supported by a network of 237 million consumers, best-of-breed research tools and one of the most trusted brand names on the Internet."
Yahoo! Autos dealer listing packages will include more robust information about individual vehicles than is typically found in offline classifieds, such as a full-color picture and full dealer contact information. They also include Listing placement in the "Featured Tier" of Yahoo! Autos Classifieds search results and one central location where individual dealers can display and manage their entire used-car inventory.
Yahoo! also announced that Yahoo! Auto consumers seeking free quotes on new cars from local dealers in their area now have easy access to the AutoVantage Retail Network's 3,000 new vehicle franchises, which includes AutoNation's 373 retail franchises across the country.
Yahoo! Autos offers a full suite of comprehensive content, tools and services to help consumers make informed automotive buying and selling decision. New car buyers can read consumer and expert reviews, get car quotes from local dealers, research models and pricing, compare features, and get access to content from Consumer Reports, Kelley Blue Book and Edmunds.com, all in one location. Used car buyers can browse classified ads or auctions across the United States for the car of their choice. Sellers can post used vehicles for sale on Yahoo! Classifieds. Yahoo! Autos is also a pit stop for parts and accessories guidance and includes a personalized option to track maintenance and service appointments.
http://autos.yahoo.com