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EcommerceBytes-NewsFlash, Number 339 - June 18, 2002 - ISSN 1539-5065     | Next
eBay Introduces Non-Auction Fixed-Price Option
By Ina Steiner
EcommerceBytes.com
June 18, 2002




eBay introduced a new selling option that will become available in July. eBay allows auction sellers to put a "Buy It Now" price on auction listings, allowing potential bidders to end the auction early. Yesterday, eBay introduced a non-auction format of the Buy It Now (BIN) feature.

The new format will allow sellers to list an item at a fixed Buy It Now price throughout the duration of the listing until sold. In addition, sellers will be able to modify the BIN price during the duration of the listing. Under the present auction-style BIN format, as soon as a bidder places a bid on a BIN item, the BIN option is removed from the listing, and the item goes to the highest bidder at the close of the auction.

The new Fixed Price BIN format will also allow sellers to list multiple quantities of the same item in the listing, allowing buyers to purchase one or more of the same item at once. The Fixed Price BIN listings will have the same duration options (3, 5, 7 and 10 days) as auction-style listings, and will incur the same fees. To help buyers know which items they can bid on or purchase immediately, there will now be three tabs on the Search and Listings pages, one for all items, one for auction items, and one for BIN items. http://pages.ebay.com/services/buyandsell/bin.html

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  • eBay Announces Changes to 'Buy It Now' Feature - March 05, 2001, Issue #34
  • eBay Extends Free Period for Buy It Now Feature - April 01, 2001, Issue #52
  • Letters from Readers - July 14, 2001, Issue #42
  • eBay to Market BIN to Buyers - November 29, 2001, Issue #212
  • Online Auction Site uBid Announces Fixed-Price Feature - February 26, 2002, Issue #265
  • eBay Introduces Non-Auction Fixed-Price Option - June 18, 2002, Issue #339


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