EcommerceBytes-NewsFlash, Number 340 - June 19, 2002 - ISSN 1539-5065
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Amazon.com announced that effective Tuesday, it has reduced from $99 to $49 the qualifying order size for its popular Free Super Saver Shipping option. The new pricing is a test expected to last 3-6 months.
In January, Amazon.com introduced its everyday, Free Super Saver Shipping option for qualifying orders over $99. Yesterday's announcement cuts by one-half the order size now needed to qualify for Free Super Saver Shipping.
"Amazon.com is working hard to lower prices for customers, and we're eager to see how customers respond to this extended test of a $49 Free Super Saver Shipping option," said Jeff Bezos, founder and CEO of Amazon.com. "We hope we'll be able to make it permanent."
The company said this announcement is its fourth significant price decrease in the past 11 months. In July 2001, Amazon.com lowered book prices to 30% off books over $20, and in January introduced its Free Super Saver Shipping option on orders over $99. In April, Amazon.com extended the 30% discount to books over $15. Additionally, Amazon.com recently reduced product prices on many bestselling CDs, bestselling DVDs, electronics and tools.
http://www.amazon.com/supersavershipping
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