Infopia announced that FranklinCovey has selected its Marketplace Manager to manage the online auction and marketplace channel sales for the FranklinCovey retail product line. FranklinCovey is a global firm providing training and tools to assist individuals and organizations in measurably increasing their productivity and effectiveness. Its products and materials are available in 39 languages and are based upon the FranklinCovey Planning System principles practiced by more than six million people around the world.
FranklinCovey expects to increase exposure and acquire customers by placing their retail products for sale on Marketplace Manager's integrated network of online auctions and marketplaces including eBay, Amazon, Yahoo, AOL Shopping, Catalog City, uBid, CNET, MSN and others.
Marketplace Manager will manage the entire listing and selling process on many Internet marketplaces. Marketplace Manager's patent-pending "Smart Spending" technology will automatically spend marketing dollars on the best performing products in the most appropriate auctions and marketplaces at the right time.
"It is exciting to see a professional retailer like FranklinCovey catch the vision of multi-channel selling," said Bjorn Espenes, CEO of Infopia. "Marketplace Manager is the perfect complement to their existing online retail strategy because it opens up so many new marketplaces and reaches so many more potential customers while minimizing their costs and labor."
