Auctionbytes-NewsFlash, Number 374 - August 13, 2002 - ISSN 1539-5065
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Amazon Hits the Mark with New Target Site
By Ina Steiner
AuctionBytes.com
Amazon will power Target Corporation's new Web site that features integrated offerings from Target, Marshall Field's, Mervyn's and Amazon.com. Visitors will find millions of products, including brands like Waterford, Mossimo and the band U2, when they type in www.target.com, www.fields.com, or www.mervyns.com.
Target.com will use Amazon's e-commerce technology platform including personalization, product recommendations, search functionality across all stores, 1-Click shopping and one checkout incorporating all stores. Amazon.com will also provide order fulfillment and guest services for the new site. Target.direct, the electronic retailing and direct marketing division of Target Corporation, will continue to manage the fulfillment for items purchased under the Marshall Field's and Mervyn's brands on the Web site.
"We're incredibly pleased that Target has chosen Amazon.com's technology and e-commerce platform to meet their exacting standards," said Jeff Bezos, founder and CEO of Amazon.com. "Target is a best-of-breed retailer that shares Amazon.com's passion for providing customers with the best shopping experience." Later this summer, target.direct will open a Marshall Field's store at Amazon.com
http://www.target.com
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