Although most Matchbox cars can still be purchased for under a buck, a miniature Seagrave "Meanstick" fire engine, crafted in gold and precious gems, is on the auction block with an appraised value of more than $50,000.

The one-of-a-kind piece commemorates the 50th Anniversary of the Matchbox brand. It is crafted in 18-carat white and yellow gold and accented with 34 gemstones, including 24 rubies, four golden sapphires, and six brilliant-cut diamonds. The Matchbox "Ultimate Collectible" will be auctioned off starting August 15 at Sothebys.com and eBay.com to benefit Ronald McDonald House Charities (RMHC).

"Matchbox is one of the foremost brands of diecast," says Everett Marshall III, owner of one of the largest collections of Matchbox cars in the world. "Matchbox cars have always been excellent representations of real vehicles. The Ultimate Collectible in particular is an absolutely gorgeous model, fantastically built." Mr. Marshall has more than 27,000 vehicles in his collection, many of which are on display at his Matchbox Road Museum in Newfield, New Jersey, where he is also mayor.

The auction will conclude at 5:00 PM during the 2002 Matchbox International Toy Show, Saturday, August 24th at Chelsea Piers in New York City.

Matchbox vehicle collectors without the winning bid can still purchase a replica of this unique vehicle, as Mattel will be offering two limited-edition replicas: a burgundy version with 50th Anniversary decoration and a special golden-color version. Just like their gold counterpart, these vehicles will feature fine details and a moving ladder, and each will bear the 50th anniversary commemorative logo. The suggested retail price is $8 each.