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EcommerceBytes-NewsFlash, Number 385 - September 02, 2002 - ISSN 1539-5065     Previous | | Next
eCommerce Skyrockets to $72.1 Billion, According to Forrester Research
By Ina Steiner
EcommerceBytes.com
September 03, 2002




Two thirds of all U.S. households will shop online by the year 2007, according to Carrie A. Johnson, an analyst at Forrester Research. eCommerce grew by a compound annual growth rate (CAGR) of 97% over the past 5 years, and will grow at a 25% CAGR over the next 5 years.

As early leaders like travel and electronics mature and experience slower growth over the next five years, late-blooming categories will experience the most rapid growth:

Food and beverage will grow at a CAGR of 49 percent, reaching $18.2 billion by 2007.

The home products category will grow by 42 percent over five years, from $7.3 billion in 2002 to $42.0 billion in 2007.

Flowers, cards, and gifts will grow by 41 percent, from $951 million in 2002 to $5.3 billion in 2007.

Forrester said that while technology boosts Web shopping, including the proliferation of 1-Click shopping and broadband's always-on dynamic, there is an increased risk of a security breach: exposure of millions of personal records would cause many consumers to pull the online shopping plug.

More information about Forrester's report entitled, " US eCommerce: The Next Five Years," may be found at http://www.forrester.com.

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