eBay has renamed its Personal Offer feature to Second Chance Offer. This feature allows sellers to offer their item to a specific under-bidder if the original transaction cannot be completed, or if the seller has an identical item to sell. eBay introduced this feature last year to give its members a way to sell items to under-bidders without fear of violating eBay's "fee avoidance" policy.
The name change, along with new links to the feature across the site, will appear over the next few days. Once the change has been made, sellers will be able to access the feature from the closed item page, the seller's view of closed bid history, and the "Items I've Sold" table in My eBay.
Second Chance Offer will be available to Motors sellers in the ways described above, as well as in cases where the reserve price is not met (for Passenger Vehicles, Motorcycles or Other Vehicles categories). Second Chance Offer is accessible from the "Unsold Items" table in Motors My eBay.
Sellers do not pay an insertion fee for sending a Second Chance Offer, and only pay a Final Value Fee if the offer is accepted.
http://pages.ebay.com/help/index_popup.html?sell=personal_offer.html
