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Auctionbytes-NewsFlash, Number 418 - October 22, 2002 - ISSN 1539-5065
NFL Renews Contract with AuctionHelper to Manage Charity Auctions on eBay
By Ina Steiner
AuctionBytes.com
October 22, 2002
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The National Football League (NFL) has renewed its relationship with AuctionHelper, an auction management company. The NFL used AuctionHelper software to sell over 2,500 NFL memorabilia items on eBay during the 2001 football season to raise considerable funds for the NFL and Players Inc. charities.
AuctionHelper has worked closely with the NFL to provide unique, custom solutions designed to help increase exposure and sales for NFL Auction items. AuctionHelper created custom templates and About Me pages that present a consistent look and feel for all NFL Auction items. The NFL uses AuctionLynxx, a patent-pending tool designed to help seller’s increase sales, to send visitors from the NFL Web site directly to their eBay listings. In addition, the NFL uses AuctionHelper’s PictureLynxx, a patent-pending product that enables sellers to increase visibility and sales by offering potential bidders an easy method to see other items from the same seller.
“AuctionHelper has helped the NFL to increase the visibility of our auctions,” said Seth Rabinowitz, Senior Director of Strategic Planning and Business Development for the National Football League.
The NFL generated nearly 400 page views per item. “By using AuctionLynxx and PictureLynxx, NFL Auction generated a combined 46% click-through rate on all simultaneous running auctions," said Jerry Lynch, Founder and Chief Architect of AuctionHelper. By showing more items to potential bidders, NFL Auction increases their sales,”
The items sold by NFL Auction included game-worn jerseys, authentic collectibles such as helmets, and fantasy experiences including several unique promotions surrounding Super Bowl XXXVI.
http://www.auctionhelper.com
http://members.ebay.com/aboutme/nfl-auctions
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