MarketingExperiments.com, a leading source of information on online customer acquisition methods and vendors, today released its report on the shopping search engine DealTime. The study tested more than 15,000 products listed with DealTime and measured a conversion ratio of 13.3% with an average yield per click of $39.66 for the months of November, 2002.
"DealTime may average higher conversion ratios than either Google or Overture," said Flint McGlaughlin, Publisher of the Marketing Experiments Journal. "This is because a shopper at DealTime is presented with price, availability, images, and shipping cost, before they click."
MarketingExperiments.Com is an online laboratory that independently tests marketing methods and vendors. The company's research is published in the Marketing Experiments Journal and released to more than 100,000 CEOs and Marketing Executives.
The DealTime report was based on six months of research. Previous reports have studied Overture, Google AdWords Select, and Yahoo! Stores. An abridged version of the report is available at no charge at:
http://www.marketingexperiments.com/archives/dealtime.cfm
