Auctionbytes-NewsFlash, Number 456 - January 07, 2003 - ISSN 1539-5065
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ChannelAdvisor Looks to Australian Partner to Expand eBay Coverage
By Ina Steiner AuctionBytes.com January 07, 2003
Extrastock Pty Ltd, a provider of marketplace management services in Australia, will license ChannelAdvisor's auction-management software. ChannelAdvisor is an eBay Preferred Solution Provider located in Research Triangle Park, North Carolina. It provides technology and services that enable small and large businesses and individuals to use online marketplaces to acquire customers and maximize inventory yield.
Extrastock will work with Australian manufacturers, distributors and retailers that want to sell via eBay Australia. Extrastock will license ChannelAdvisor software and services and will manage the auctions. The partnership entails software license, sales & software support and many other elements; the financial aspects of the partnership were not disclosed.
The companies will also work together to enable ChannelAdvisor clients in the U.S. (such as Dell, IBM, Motorola, Intel and Kodak) to sell products via the eBay.com.au marketplace in Australia. "Expanding internationally is a key part of ChannelAdvisor's strategy. We chose Extrastock as our partner because of their knowledge and expertise in Australia," says Scot Wingo, CEO and President of ChannelAdvisor. When asked whether ChannelAdvisor was negotiating similar deals in other countries or marketplaces, a spokesperson replied, "International expansion is definitely part of our focus in 2003."
Extrastock's clients include Pepper Tree Wines, an award-winning Australian wine label, Scala Leathergoods, a manufacturer of premium leather products and Image Depot, one of the U.S.'s largest distributors of quality photographic supplies and accessories.
"We look forward to bringing ChannelAdvisor's superior technology platform and industry- leading client base to the Australian eBay Marketplace,"' said Cornelius Geary, Director of Strategy of Extrastock Pty Ltd. "The growth is here, and now it's time to offer the best available technology and services." Geary formerly worked as Director of Business Development for Auctionworks Inc., an auction management service company based in Georgia.
ChannelAdvisor's Scot Wingo joined the Advisory Board of Extrastock last month.
