Bellamax Inc. will provide digital photo enhancement services to members of Sony’s ImageStation online photo-finishing Web site. The Bellamax service is marketed under the name “ezFix Pro” and is offered to ImageStation.com members as an option when ordering prints.
ImageStation.com members are now able to have their digital photos professionally enhanced prior to printing for a cost of $2.99 per photo. Bellamax professionals individually enhance each photo by addressing common photography problems including red eye, exposure, color and sharpness, as well as provide professional portrait retouch techniques to make faces look their best.
“We introduced the service on ImageStation.com in a pilot program in late October,” said Ron Gentile, Co-founder and Chief Strategy Officer of Bellamax. "About half the individual customer orders have included more than one enhancement, and many customers have requested more than 10 enhancements when placing their order. It’s clear that ImageStation.com members have many special photos and want them to look their best."
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