Sun Microsystems is exhibiting at the National Retail Federation (NRF) convention going on this week in New York. Sun is showcasing open, standards-based solutions targeted for the retail store level to headquarters level, through to the distribution center.

"High profile retailers like Gap, Benetton, Swatch, Aerosoles, Quiksilver and others are coming to Sun when they need solid technology solutions to lower their cost of ownership, increase their revenues and better compete in today's marketplace," said Bob DeLaney, director of worldwide retail industry solutions at Sun Microsystems, Inc.

Sun Microsystems said eBay will help it host live auctions daily at the show, where conference attendees can bid on Sun merchandise. eBay and Sun are strong business partners, eBay runs on Sun and eBay is a sales channel for Sun's systems.