PGA Tour, a membership organization of professional golfers, will auction golf "experiences" and memorabilia on eBay. The organization signed a multi-year agreement to auction PGA Tour items exclusively on eBay Sports. In addition to day-to-day auctions, PGA Tour will host six marquis auctions annually. A portion of the proceeds from the auctions will go to The First Tee, a World Golf Foundation initiative that uses the game of golf to help youth learn critical life skills such as problem solving, self-discipline, and resistance to peer pressure.
PGA Tour will promote its eBay charity offerings on its own Web site and during tournament coverage. The golf category is a popular category within eBay Sports, offering more than 50,000 golf items daily, and generating more than $150 million in gross merchandise sales in 2002.
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