AutoTrader.com, a leading automotive marketplace, announced its ongoing commitment to nationwide brand marketing and advertising with its planned broadcast sponsorship of NASCAR on FOX. The company will advertise throughout the first half of the NASCAR season, 13 races from February 8 to June 22. It will also sponsor the pre-race show entitlement of Koolerz 300, a Busch Series race airing February 15.

"In the first half of the NASCAR season on FOX we will successfully use our televised NASCAR sponsorship as a highly targeted way to reach an important demographic segment," said Clark Wood, vice president of marketing, AutoTrader.com. "As the only automotive dot-com with a major national network television advertising campaign this year, we continue to reach our target demographic through a variety of ongoing sports sponsorships, building nationwide awareness and keeping AutoTrader.com top of mind."

AutoTrader.com, founded in 1997, has more than 6 million unique monthly visitors and hosts a database of 2.2 million vehicles. AutoTrader.com said it will soon introduce auction-style listings on its site.

http://www.autotrader.com