AutoTradeCenter (ATC), a leading Internet-based B2B automotive remarketing company, will use Chrome Systems Corporation's data to bring more detailed vehicle descriptions to their automotive auctions. Chrome Systems Corporation is a provider of automotive data, configuration technology and commerce solutions.
The agreement covers both the vehicles that will be listed on Open Auction, ATC's auction site for dealers, as well as other ATC auction applications. Through the agreement, when a dealer enters a Vehicle Identification Number (VIN) into the auction form, the ATC system will decipher and list a full description of the vehicle using Chrome's complete and accurate content.
"Dealers finally have a way to share every detail about a vehicle with their online audience. More vehicle detail leads to better informed customers and higher sales percentages at online auctions," said Dave Mingle, President and COO, Chrome Systems.
ATC will also use the data to help power their many private label sites, including Isuzu, Honda, Volkswagen, Suzuki and Audi, among others.
http://www.autotradecenter.com
