Topica Inc., a provider of email and marketing solutions, will hold a free, live online “Webinar” about email marketing strategies, entitled “Selling from an Email Storefront.” The 45-minute Webinar will be held March 27, at 11:00 PST. It is intended for small to medium sized businesses such as retailers and professionals, and e-commerce Web sites of all types.

The Webinar will cover examples of how various companies have used email to boost sales, recruit paying attendees, and generate demand; Ten tips for successful email selling covering areas like effective offers and how to build a list; and helpful resources to get started. There will be question and answer session following the presentation.

“Every retailer should be using email to increase its sales, and we will be presenting what we’ve learned are the most effective strategies," said Anna Zornosa, President and CEO of Topica, who will be hosting the Webinar. "The way Topica serves etailers by incorporating PayPal and eBay functionality in our publishing solution, for example, has taught us important lessons about making it quick and easy for readers to buy.”

Interested parties can participate in this 45-minute, free event from their own computer and telephone. Signup is at https://topicaevents.webex.com by clicking “Enroll” next to the March 27 event, “Selling from an Email Storefront.”