Leading online retailer Ritz Interactive has consolidated its five affiliate marketing programs under ValueClick's Be Free subsidiary. Ritz Interactive, a network of e-commerce Web sites offering a wide selection of competitively-priced photo-specialty and marine-specialty products, has chosen Be Free to track and manage the affiliate marketing programs for its RitzCamera.com, WolfCamera.com, CameraWorld.com, PhotoAlley.com, and BoatersWorld.com properties. With its decision to award all programs to Be Free, Ritz Interactive benefits from economies of scale and greater program efficiency, such as consolidated reporting and management.
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