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EcommerceBytes-NewsFlash, Number 521 - April 18, 2003 - ISSN 1539-5065     Previous |
Amazon.com to Make Special Deliveries for Harry Potter Fans
By Ina Steiner
EcommerceBytes.com
April 18, 2003




Amazon.com has teamed with FedEx and the U.S. Postal Service on plans to deliver the highly-anticipated "Harry Potter and the Order of the Phoenix" to U.S. fans on Saturday, June 21, the first day the book is available to the public.

In what will Amazon calls the largest distribution event of any single item in ecommerce history, Amazon.com is offering delivery of "Harry Potter and the Order of the Phoenix" via FedEx delivery services or the U.S. Postal Service on Saturday, June 21, for the same price as Standard shipping.

"We know kids of all ages are eager to start reading about Harry's next adventure, and we're thrilled to be working with FedEx and the U.S. Postal Service to offer customers the easiest way to get their hands on "Harry Potter and the Order of the Phoenix" on the day it is released," said Steve Kessel, vice president, North American media products. "Now, not only will customers receive a 40 percent discount when they order the book on Amazon.com, but they can also have it delivered to their doors the first day it's available."

"FedEx will use its portfolio of services to tailor a solution for Amazon.com as we did in 2000 when we delivered 250,000 Harry Potter books to homes on a Saturday, the same day books were first available in stores," said T. Michael Glenn, FedEx executive vice president, marketing and corporate communications. "FedEx appreciates the opportunity to work with Amazon.com and once again be part of e-commerce history with this delivery."

"Harry Potter and the Order of the Phoenix" became Amazon.com's No. 1 bestselling book within two hours of becoming available for pre-order on January 15, 2003, and has remained atop the bestseller list since.

Amazon.com is offering special Saturday delivery for qualifying orders of both the regular and deluxe editions of "Harry Potter and the Order of the Phoenix" to addresses within the 50 United States.

http://www.amazon.com/hp5_help

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  • Collector's Corner: Harry Potter vs. The Lord of the Rings - November 10, 2001, Issue #54
  • Amazon.com to Make Special Deliveries for Harry Potter Fans - April 18, 2003, Issue #521
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  • Yahoo Shopping Reports Harry Potter Is Hot - July 15, 2005, Issue #1064


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