728_header.jpg (23748 bytes)
Google  Web AuctionBytes  

Home
Subscribe
Blog
EcommerceBytes
Podcasts
Forums
Merchant Directory
AuctionBytes TV
ABU Back Issues

Sponsor

COOL TOOLS

Calendar
eBay Fee Calculator
Collectors' Links
eBay Promo History
Bookshelf
Fraud Resources
Auction Site Fees
Auction Management
Payment Services
Storefronts Chart
Sniping Chart
Email List Hosting
Consignment Services
Drop-Off Store Laws
Ecommerce Resources
Photo Tips
Marketing Inserts
Yellow Pages
Classifieds

AUCTIONBYTES

Our Writers
Write For Us
Partners
Press
Advertising
About Us
Link To Us

Auctionbytes-NewsFlash, Number 524 - April 23, 2003 - ISSN 1539-5065     

Auction Site for Advertisers Launches
By Ina Steiner
AuctionBytes.com
April 23, 2003
AddThis Social Bookmark Button

Mediabids.com is a new online auction site where users can buy and sell print advertising. Jedd A. Gould, owner of Voice News newspapers in Connecticut, founded Mediabids after recognizing the need to expand the advertising base of his newspaper into outlying communities.

Using the Mediabids web site, advertisers from across the U.S. will find publications that best suit their advertising strategies and budgets. Publications, in turn, will find new advertising sources and sell ad space that might not be sold otherwise.

Robert Cardosa, vice president/advertising director at The Westerly Sun, was among the first to test Mediabids in a Rhode Island pilot program. “Newspapers' traditional revenue streams are not flowing like they once did. To be successful you must aggressively seek to open up new channels of business,” Cardosa said. “Mediabids fits this need. Considering there is no cost to be a member, the ease of administration, no credit concerns (Mediabids pays the bill), plus retaining control of all ad prices, it is a trouble-free program.”

The site works in two ways. Advertisers can create online auctions placing their advertising dollars on the block, seeking bids from specific publications. Or publications may create their own ad-space auctions for an upcoming issue. Businesses interested in purchasing the ad space will submit dollar bids to purchase the ad space.

http://www.mediabids.com


Email this story to a friend.



Related Stories



Discuss this story in our forums.

Ecommerce Podcasts

Site Index
Copyright 1999-2008. Steiner Associates LLC. All rights reserved