Internet Pictures Corporation (iPIX) announced it will provide enhanced imaging services for private-party used-car sellers on cars.com and its affiliate Web sites as part of a pilot program. The service will include multiple-photo upload capability, photo enhancement tools and super-size photos for viewing detail, all using iPIX's proprietary Rimfire imaging technology.

Cars.com is a division of Classified Ventures, LLC, a partnership founded by six of the world's leading media companies to combine the power of local focus with national reach for online automotive shopping and advertising. Cars.com has more than 600,000 live automotive listings at any given time, combining powerful used-car search and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content, and reviews. More than three million consumers use cars.com to research cars and connect with local sellers each month.

"We know that buyers shop visually and like to see multiple pictures of a used car. They want to see as much detail as possible before investing in a trip out to see the car in person. It's all about setting the right expectations, and multiple photos communicate the value proposition of cars extremely well," said Bill Swislow, vice president and executive producer at cars.com.

Initially, cars.com will roll out iPIX Rimfire enhanced imaging services as a trial for private-party used-car sellers. Other iPIX automotive partners include CarAd.com, Highline Auctions, LeaseTrading, and eBay Motors.

http://www.ipix.com