The Comet Group's auction site for selling clearance items has been nominated as a finalist in both the Retail and Best Use of Web categories at the long running and well-recognised New Media Age Effectiveness Awards 2003. It has also been nominated as a finalist in the Deloitte and Touche European Retail Solutions Awards 2003 - Best eCommerce Application category.
The Comet Group plc is the UK's leading online electrical retailer. FairMarket created and hosts the Comet site where users may bid on major brand electrical products from as little as 1 pound. Products are either customer returns or products that have been discontinued in-store.
"Early results have been impressive, with 35% of all clearance stock now sold online and initial savings of around GBP 0.5 million from process improvements," said Simon Rigby, General Manager Direct Channels from Comet. "Using FairMarket's regional auction tools we are adding even more products and reducing our costs further."
FairMarket is a leading online auction and promotions platform provider that creates e-business selling solutions for retailers, distributors and manufacturers and enables marketers to create results-oriented online programs.
