Auctionbytes-NewsFlash, Number 555 - June 11, 2003 - ISSN 1539-5065
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FairMarket Powers MTV / Dunkin' Donuts Summer Promotion
By Ina Steiner
AuctionBytes.com
FairMarket Inc., a leading provider of online auction and promotional solutions, supports Dunkin' Donuts', America's largest retailer of coffee, donuts and bagels, and MTV's music-themed summer promotion called "Route to Cool," which began June 1. FairMarket's technology solution powers the online aspect of the promotion, which runs through July 15, 2003.
FairMarket developed and hosts the web site created for the Dunkin' Donuts and MTV summer promotion, provides tools to analyze consumer purchase patterns and demographics, and assists in prizing strategies designed to ensure consumers see the maximum benefit from promotional programs. To enter the "Route to Cool" promotion, customers collect codes found on Dunkin' Donuts cold beverage cups, and then enter the codes online.
http://www.dd.mtv.com
http://www.fairmarket.com
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