728_header.jpg (23748 bytes)
 Home   EB Blog   AB Blog   Letters   Podcasts   ABTV   Forums   EPIS   PR Service   Classifieds   Ecommerce EKG   Service Ratings   
  Subscribe    RSS Feeds    Twitter        Contact Us  Web Site  
Service Ratings 
   Auction Sites
   FP Marketplaces
   Inventory Management
   Payment Services
   Storefronts & Carts
   Sniping Services
   Wholesale/Dropshipping
   Email List Hosting
   Consignment Services
   Ecommerce EKG 
   Auction Calendar
   Collectors' Links
   eBay Promo History
   Bookshelf
   Fraud Resources
   Drop-Off Store Laws
   ABTV
   Ecommerce Resources
   Photo Tips
   Marketing Inserts
   Yellow Pages
   Advertising

EcommerceBytes-NewsFlash, Number 561 - June 20, 2003 - ISSN 1539-5065    
eBay and Amazon Caught up in 'Harry Potter' Hype
By Ina Steiner
EcommerceBytes.com
June 20, 2003




Bookstores around the world will likely rejoice tomorrow when they can finally call off the extra security required to guard "Harry Potter and the Order of the Phoenix." The fifth installment of the 7-book series is due out at 1 minute after midnight tonight - and not a second sooner. The secrecy surrounding the latest release of the popular children's book has spawned thefts of the book before release and even lawsuits to prevent newspapers from publishing early reviews.

Harry Potter's popularity has spawned product licensing that would make Walt Disney proud, with the Harry Potter character featured on everything from bedding to toothbrushes. A search on eBay for Harry Potter brings visitors to a special page set up to help direct buyers to just what they are looking for (http://keyword.ebay.com/keyword/harrypotter.html). Did you want Toys & Hobbies, Collectibles, Books, Entertainment, Clothing Shoes & Accessories, or Home? Or maybe you would like to see the top 13 searches by fellow users looking for Harry Potter? "Harry Potter Books" comes in third place, preceded by "Harry Potter Scarf" and "Harry Potter DVD."

A search on "Harry Potter and the Order of the Phoenix" netted 160 current and 100 closed listings. But read the fine print: many sellers indicate they will not ship the book until June 21.

Shoppers can also purchase Harry Potter from online bookstores. On June 4, Amazon said it had received orders for over 1 million copies of "Harry Potter and the Order of the Phoenix."

In the U.S., Amazon.com teamed up with FedEx and the U.S. Postal Service to have them deliver Book 5 to buyers across the country tomorrow. "In what is expected to produce the largest distribution event of any single item in e-commerce history, Amazon.com is offering this special delivery, at no additional cost, to customers who select Standard shipping when ordering the book" (http://www.amazon.com/hp5_help).

So online and offline booksellers can heave a sigh of relief that the secrecy surrounding Book 5 will be over tomorrow. Five down, two more to go.

You may quote up to 50 words of any article on the condition that you attribute the article to EcommerceBytes.com and either link to the original article or to www.EcommerceBytes.com.
All other use is prohibited.

Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Sign up for our Email Newsletters

Email this story to a friend.



 EcommerceBytes Blog 
 AuctionBytes Blog 
 Letters to the Editor 
Related Stories 
Related Stories
  • Clues to Nancy Drew Books - February 06, 2000, Issue #7
  • BookCrossing.com: A Viral Idea for Books - May 05, 2001, Issue #37
  • NYT On the Hardy Boys Series - July 29, 2001, Issue #128
  • eBay Gets Literary - October 10, 2001, Issue #179
  • Book Review: Price Guide to Old Books - October 28, 2001, Issue #52
  • BookWorms Hit Boston This Weekend - November 08, 2001, Issue #200
  • 2002: Year of the (Peter) Rabbit - January 17, 2002, Issue #240
  • Simple Book Repair for Booksellers, An Introduction - March 17, 2002, Issue #66
  • Simple Book Repair for Booksellers, Part 2 - April 07, 2002, Issue #67
  • Nancy Drew Author Mildred Benson Dies at 96 - May 30, 2002, Issue #326
  • Collectors Corner: Little Golden Books - August 11, 2002, Issue #76
  • MyBookExchange.com Opens Student Book Club Service to All - December 05, 2002, Issue #438
  • eBay Hosts Book-Authentication Workshop Today - December 06, 2002, Issue #439
  • eBay and Amazon Caught up in 'Harry Potter' Hype - June 20, 2003, Issue #561
  • Abe Marketplace Officially Opens Doors to New Books - June 04, 2004, Issue #775
  • Collector's Corner: Pop-Up Books - December 19, 2004, Issue #133
  • Collector's Corner: Miniature Books - March 20, 2005, Issue #139
  • Collector's Corner: Collectible Cookbooks/Cook Books - March 15, 2009, Issue #235


  • Discussion Forums 
    Have a question about buying or selling online? Want to get marketing or technical advice? AuctionBytes Discussion Forums are the place to come to get answers to your questions and get advice! Great tips - a refreshing change!

    Current Discussions:
     

    About Us      Privacy Policy      Link to Us      Partners      Our Writers      Write for Us      Press        Site Index

    Copyright 1999-. Steiner Associates LLC. All rights reserved.