AutoTrader.com, the world's largest automotive marketplace, and Experian are launching a new merchandising tool for used-car dealers. Sellers will now have the option to embed links to vehicle history reports directly inside their classified advertising or auction-style listings. This "FreeLink" feature, made available through Experian's AutoCheck solution, gives AutoTrader.com dealers an affordable way to differentiate their listings by providing important vehicle history information free-of-charge to consumers.

All AutoTrader.com dealers now have access to the AutoCheck FreeLink feature. They sign up for Experian's AutoCheck solution online and select whether to embed history reports for all vehicle listings or only those qualifying as "AutoCheck Certified." After the sign-up, participating dealers' current and future listings on AutoTrader.com are automatically linked to history reports and made available without charge to potential car buyers. Enrolled dealers can also access vehicle reports at Autocheck.com for in-store merchandising and trade-in valuations. AutoTrader.com's database of 2.2 million vehicles attracts more than 7 million unique visitors per month.

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