AutoTrader.com has partnered with WorldNow to provide its content with the WorldNow network of television web sites. WorldNow provides Internet technology, revenue and content solutions for local broadcasters.
AutoTrader.com is now powering used car classifieds and Auction-Style listings as the exclusive provider in these areas for more than 84 local television station Web sites in the WorldNow network. The total number of local television station Web sites partnered with AutoTrader.com is 160.
"We are excited about providing even more localized distribution of our vehicle listings," said Clark Wood, vice president of marketing and national accounts, AutoTrader.com. "This online presence will bring our 2.2 million strong database of used car listings to television station sites in top markets and reinforce AutoTrader.com's brand as a household name synonymous with smart used car shopping."
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