eBay teamed up with the Domino’s pizza-delivery chain in a nationwide promotion that kicked off on August 14. Domino’s is delivering special “Back to School” offers to its customers via 15 million pizza box-tops. The Back-to-School promotion sends pizza-lovers to a landing page, www.ebay.com/dominos. Visitors will be able to enter a sweepstakes for a chance to win one million eBay Anything Points (which is the equivalent of $10,000 to spend on items available on eBay.com) or a chance to win one of 100 Domino’s gift certificates valued at $10 each. Other promotional offers include discounts on the purchase of textbooks at Half.com - an eBay company, and a special incentive in eBay’s computer category: Dell is offering free shipping when buyers use the special promotional code.
Another promotion set to kick off on September 1 is called eBay’s “Stay True to Your School” College Football Campaign presented by Domino’s Pizza. The offer will be delivered through an additional 15 million box-tops, reaching college football fans and alumni across the nation. Dominos customers are encouraged to visit www.ebay.com/collegefootball. The more they bid on auctions, the more chances they have to win special prizes, including an Ultimate Homecoming Trip valued at $15,000. The trip awards the winner and five friends a trip to a college football game including $6,000 cash, airfare, hotel accommodations, rental car and game tickets. In addition, ten recipients will receive a $500 Domino’s Pizza gift certificate, and 100 winners will receive a Domino’s Pizza gift certificate valued at $10.
The promotion is targeting college students, and eBay is using the same creative to buy ads in the top 100 college newspapers in the country. The auction site hopes the promotions will increase awareness of its textbook and electronics offerings on eBay and Half.com.
“As we further grow eBay’s consumer promotional efforts with offline brands, it’s terrific to line up with Domino’s Pizza, which has the right consumer target for our Back-to-School and college football promotions,” said Julie Haddon, director of consumer promotions at eBay.
http://www.ebay.com/dominos
http://www.ebay.com/collegefootball
