eBay and MBNA will send two million pieces of direct mail targeting eBay users. The mailing will promote eBay's new branded MasterCard, according to Direct Magazine. The new credit card was announced last week and allows eBay users to earn eBay Anything Points with every purchase. The new credit card is the latest expansion of the eBay Anything Points program, launched in May 2003. Participating companies of the eBay Anything Points program can give points as rewards for purchases, incentives for new customer sign-ups, or in exchange for points accrued in their own loyalty programs.
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