Yahoo launched SmartSort, an interactive tool within its Shopping service that enables consumers to sort results of shopping searches. SmartSort is currently available across nine consumer electronics categories in Yahoo Shopping and will be integrated into additional categories through the end of the year.
SmartSort helps narrow the search for a specific product by taking a broad category like digital cameras, which has hundreds of choices, and asking a user to rank criteria (i.e. price, brand, optical zoom) according to importance. SmartSort then instantly recommends the top ten models based on the selected criteria. To further expedite the search, all product recommendations remain on one interface and are instantly refreshed when the consumer adjusts criteria “sliders” or scales, which either place more or less value on a specific product attribute.
SmartSort is available in the following categories: digital cameras, MP3 players, personal digital assistants, desktop computers, notebook computers, printers, mobile phones, televisions, and DVD players.
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