Amazon.com launched a new search tool for customers called Search Inside the Book. The search feature allows customers to find books by searching the full text inside them, not just matches to author or title keywords.

In collaboration with publishers, Amazon.com is enabling customers to find books at Amazon.com based on every word inside more than 120,000 books. Customers can also preview the inside text of these books. Search Inside the Book is integrated into Amazon.com's standard search and includes books from all genres.

Through Search Inside the Book, customers can find, discover and buy titles from more than 190 publishers, including the industry's largest: Wiley, Time Warner Book Group, Simon & Schuster, Inc., Random House, Inc., Publishers Group West, Incorporated, McGraw-Hill Professional, Holtzbrinck Publishers and HarperCollins Publishers.

The Amazon announcement read, "Customers are encouraged to type words and phrases of interest into the new search box, and enjoy whatever surprises they might find." To encourage customers to share their experiences using Search Inside the Book, Amazon.com is running a contest that will award one grand prize winner a Segway Human Transporter. Ten additional customers will each win a $100 Amazon.com gift certificate.

http://www.amazon.com/exec/obidos/tg/browse/-/10197021