AutoTrader.com, the world's largest automotive marketplace, announced important placements in two J.D. Power and Associates studies. The 2003 Used Autoshopper.com Study shows that 30 percent of all automotive Internet users (AIUs) purchasing vehicles they found online located them on AutoTrader.com. Additionally, the largest percentage of AIUs (sixteen percent) rank AutoTrader.com the most useful of all auto classified sites, which marks the third consecutive year of increases in this category for the company. The company was found to be the most visited classifieds site, and, according to the study, use of online classifieds continues to grow.
AutoTrader.com made several double-digit gains in factors in the 2003 Dealer Satisfaction with Online Buying Services Study. The company ranked highest with dealers in the Advertising category, meaning AutoTrader.com ranked first out of all independent sites included in the study in terms of exposure to in-market car shoppers. Additionally, AutoTrader.com's overall satisfaction score ranked second, tied with Dealix, and increased by 11 points since the 2002 study.
October 2003 saw AutoTrader.com reach a record 550,000 unique visitors to the site on one day, and the site is currently averaging more than 7 million unique visitors per month who perform 40 million vehicle searches and view 80 million individual vehicles.
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